Legal Action

Brands and Industries investigates individual brands as well as marketing tactics used across entire industries. Click to see’s legal actions broken down by brand name or industry type.



TurboTax filed amici brief supporting FTC in case against Intuit for its misleading TurboTax Free Edition ad campaign


BMW found automaker engaging in deceptive made in USA marketing for 2023 X range vehicles.


Colgate-Palmolive found Colgate-Palmolive deceptively marketing its Colgate and Tom’s of Maine toothpaste tubes as “recyclable” despite not being recycled in reality.


Nutrafol found hair growth supplement company using deceptive marketing tactics to sell products.


HelloFresh found meal-kit company deceptively marketing “free” meals and using ROSCA-violating autorenewal subscriptions.


Roblox found metaverse gaming platform rife with deceptive marketing.

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MLM Companies Income Claims

MLM Companies Income Claims

Between June and November 2023, investigated 100 Multilevel Marketing – a way of distributing products or services in which the distributors earn income from their own retail sales and…

Hair Growth Product Marketing

Hair Growth Product Marketing investigated marketing tactics used by the hair growth products industry and urged 25 companies to review their marketing.

Energy Drink Industry Marketing

Energy Drink Industry Marketing and the Rudd Center investigated marketing tactics used by the energy drink industry and urged more than 40 companies to review their marketing.

Car Companies’ Made in USA Marketing

Car Companies’ Made in USA Marketing investigated numerous car companies marketing vehicles as made in the USA when the cars are actually assembled in the U.S. using imported parts.

Celebrities Promoting NFTs

Celebrities Promoting NFTs investigated celebrities who promote non-fungible tokens (NFTs) on their social media channels and found that it is an area rife with deception.

U.S. Cancer Centers

U.S. Cancer Centers found 90% of U.S. cancer centers have used deceptive patient testimonials in their marketing materials.

Penalty Offense Authority: MLMs

Penalty Offense Authority: MLMs urged the FTC to formally notify all MLM companies of the law and use its penalty offense authority.

DSA Companies Health Claims

DSA Companies Health Claims found that 97% of DSA-member companies selling supplements have used unsubstantiated disease-treatment claims.

DSA Companies Income Claims

DSA Companies Income Claims found that 97% of DSA-member companies have used atypical income claims to market the business opportunity.

Social Media Influencers

Social Media Influencers found social media influencers ignored FTC warnings and continued promoting brands without proper disclosures.