TINA.org investigated Revlon’s Almay Simply American™ marketing campaign and found that the campaign — which included television commercials, social media, online ads, and a national bus tour, all replete with American flags and other patriotic symbolism — made the implied, unqualified claim that the Almay product line was Made in the USA when more than 95 percent of the cosmetics sold on the Almay website failed to meet the legal standard for making such a claim.
- Sent warning letter to company
- Filed complaint with FTC
- Filed complaint with NY attorney general
- Revlon removed deceptive origin marketing
Revlon removes the slogan “Almay The American Look™.”
As a result of TINA.org’s efforts, Revlon changed its “Almay Simply American™” slogan to “Almay The American Look™.”
TINA.org sends complaint letter to the FTC, as well as to the New York Attorney General’s Office, asking them to take action to halt Revlon’s deceptive marketing.
Revlon responds to TINA.org disagreeing with TINA.org’s findings and asking that it “discontinue any further inquiry into Almay’s advertising.”
TINA.org sends warning letter to Revlon regarding its deceptive Almay Simply American campaign, and asking that the company correct the issues within one week.
CATrends: Marketing Claims for Products Containing PFAS
Class-action lawsuits target human and environmentally-friendly claims.
Williams-Sonoma to Pay $1 Million to Settle Deceptive Ad Lawsuit Sparked by TINA.org
FTC takes action against home goods and kitchenware company for misleading made in the USA claims.
TINA.org’s Made in USA Actions
A review of TINA.org’s work uncovering (and putting an end to) deceptive made in the USA ad campaigns.
Mercedes Slams Brakes on Built in USA Claims after TINA.org Inquiry
TINA.org found the German automaker didn’t have the support to claim its Sprinter van was “built in the USA.”
Despite Boston-Made Claims, Many Gillette Products Wicked Imported
TINA.org files FTC complaint over Gillette’s false and deceptive Made in the USA claims.
Target Misses the Mark with Made in USA Claims
TINA.org probe finds widespread examples of false and deceptive “Made in the USA” product representations.
Deceptive Ads 2015
US Senator Urges FTC to Step Up Made in USA Policing
Letter to agency follows TINA.org complaint to FTC regarding USA misrepresentation on Walmart.com.
TINA.org Reports Walmart’s Made in USA Mess to FTC
False and deceptive made in USA representations prompts action.
‘Almay Simply American’ Slogan Gets a Makeover
Revlon Makes Changes After Ad Watchdog Files Complaint MADISON, CONN. July 2, 2015 — Revlon has made dramatic changes to its marketing campaign for the Almay brand after a deceptive advertising…
Almay Cosmetics Containing PFAs
Allegations: Falsely marketing cosmetics as clean, healthy, and non-toxic when they contain harmful ingredients
Almay’s Hypoallergenic Products
In August 2018, a class-action lawsuit was filed against Revlon and Almay for allegedly misleadingly marketing Almay products as “hypoallergenic” when, according to plaintiffs, they contain allergens, irritants, and other…