Legal Action fights against deceptive advertising

Actions We've Taken Against Brands and Industries

Regulatory complaints, letters to companies, court filings and comments.

See More

Forever Living

Forever Living found aloe vera MLM uses thousands of atypical income claims to lure recruits.


Roblox found metaverse gaming platform rife with deceptive marketing.

New Balance

New Balance found iconic sneaker company engaged in deceptive Made in USA marketing.


FabKids found kids clothing brand violated a court order with its negative option offer and deceptive ads.


Cîroc found numerous influencers deceptively promoting Diageo’s Cîroc brand on Instagram.

Agora (Monument & Cathedral Holdings)

Agora (Monument & Cathedral Holdings) found Agora companies violating an FTC order with deceptive disease-treatment and financial claims, and dark patterns.

Seen or heard a deceptive ad? Report an Ad

Areas of concern

Marketing issues on's radar

Multilevel Marketing

Multilevel Marketing has taken a multifaceted approach to rein in the plethora of deceptive health and income claims used by MLMs.

Made in the USA

Made in the USA’s efforts to rid the marketplace of deceptive made in the USA claims include complaints against the world’s largest retailer and a successful rulemaking petition to the FTC.

Influencer Marketing

Influencer Marketing

When influencers forget to #ad it — or ignore laws governing advertising disclosures in sponsored posts — takes action.

Health Claims

Health Claims

Unsubstantiated health claims are made by many different types of companies, including MLMs, mainstream supplement retailers and even a pillow company.

Negative-Option Offers

Negative-Option Offers

Subscriptions and other types of offers that trap consumers into recurring payments without their consent are against the law.