Legal Action fights against deceptive advertising

Actions We've Taken Against Brands and Industries

Regulatory complaints, letters to companies, court filings and comments.

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BMW found automaker engaging in deceptive made in USA marketing for 2023 X range vehicles.


Colgate-Palmolive found Colgate-Palmolive deceptively marketing its Colgate and Tom’s of Maine toothpaste tubes as “recyclable” despite not being recycled in reality.


Nutrafol found hair growth supplement company using deceptive marketing tactics to sell products.


Ghost and the UConn Rudd Center found energy drink company using multifaceted deceptive marketing campaign directed at minors.


HelloFresh found meal-kit company deceptively marketing “free” meals and using ROSCA-violating autorenewal subscriptions.


Roblox found metaverse gaming platform rife with deceptive marketing.

Seen or heard a deceptive ad? Report an Ad

Areas of concern

Marketing issues on's radar

Multilevel Marketing

Multilevel Marketing has taken a multifaceted approach to rein in the plethora of deceptive health and income claims used by MLMs.

Made in the USA

Made in the USA’s efforts to rid the marketplace of deceptive made in the USA claims include complaints against the world’s largest retailer and a successful rulemaking petition to the FTC.

Influencer Marketing

Influencer Marketing

When influencers forget to #ad it — or ignore laws governing advertising disclosures in sponsored posts — takes action.

Health Claims

Health Claims

Unsubstantiated health claims are made by many different types of companies, including MLMs, mainstream supplement retailers and even a pillow company.

Negative-Option Offers

Negative-Option Offers

Subscriptions and other types of offers that trap consumers into recurring payments without their consent are against the law.