HelloFresh

TINA.org investigated the meal-kit company HelloFresh and found, among other things, that it deceptively advertises “free” meals to lure consumers to sign up for its subscription autorenewal program, the terms of which are not clearly or conspicuously disclosed, in violation of the Restore Online Shoppers’ Confidence Act (ROSCA) and FTC law.


Highlights

  • Filed complaint with FTC
  • Filed complaint with CT state regulators

Timeline

2022
October 3

As of this date, HelloFresh revises certain marketing materials to qualify its “free meals” claim to indicate that the offer is for free meals “across 8 boxes” (though still deceptively claims the discount is a free offer) and removes some (but not all) ads using the unqualified “free meals” claim. In addition, with respect to its checkout process, HelloFresh is now using bold font (as opposed to the original regular font) for the language directly above the “Place Order” button referring to the company’s Terms and Conditions.

June 22

TINA.org sends complaint letters to the FTC and Connecticut state regulators urging them to take action to stop HelloFresh’s deceptive marketing and illegal business practices.


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TINA.org Reports Meal Kit Giant HelloFresh to FTC

Press Release

TINA.org Reports Meal Kit Giant HelloFresh to FTC

MADISON, CONN. June 22, 2022 While millions of Americans struggle with rising food prices and empty store shelves, meal kit retailer HelloFresh advertises “delicious meals delivered to your door,” enticing consumers…


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