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Ad Alerts

False and deceptive ads, as well as those that should be viewed with caution.

Ulta Beauty

Ad Alert

Ulta Beauty

Sometimes not even the “pretty fine print” has the answers consumers are looking for.

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Seen or heard a deceptive ad? Report an Ad

Consumer News

Articles about our investigations, regulatory actions and more.

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Blog Posts

Opinions on a variety of deceptive marketing topics.

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Wall of Shame

What do Tom Brady, Kim Kardashian and Dr. Oz all have in common? They’ve all participated in deceptive marketing campaigns. To find out who else is an offender, check out our Wall of Shame.

See the Wall