
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Information about federal false advertising class actions filed around the country. Please note, our list is neither comprehensive nor reflective of TINA.org’s opinion.
A deceptive marketing trend takes root.
Watch out for hidden fees.
Lawsuits allege “100%” marketing on front label is misleading.
Allegations: Failing to adequately disclose that a “Route Package Protection” fee is automatically added to purchases
Allegations: Misrepresenting that products are safe and the amount of protein they provide
Allegations: Falsely advertising discounts off of artificially inflated regular prices and as available for a limited time
Allegations: Failing to adequately disclose that an 11 percent service fee will be added to advertised prices
Allegations: Failing to adequately disclose a variable service fee in advertised prices
Allegations: Falsely marketing that products contain no artificial preservatives
Allegations: Falsely advertising discounts off of artificially inflated reference prices
Allegations: Falsely marketing products as hypoallergenic
Allegations: Misrepresenting that it protects consumers’ personal information
Allegations: Falsely advertising products as safe, reliable, and durable