FTC Endorsement Guide Comments
In June 2020, TINA.org submitted a comment to the FTC, which was seeking public comment on whether to make changes to its Endorsement Guides. The Guides, which were first enacted in 1980 and amended in 2009, provide guidance to advertisers to ensure that ads incorporating endorsements and testimonials abide by the FTC Act.
In July 2022, after reviewing public comments submitted in 2020, the FTC proposed certain revisions to the Guides and sought comment regarding those proposals. In response, TINA.org submitted a second comment in September 2022 supporting many of the FTC’s proposed revisions, while also urging the Commission to make further edits and additions to better educate advertisers and consumers.
To read TINA.org’s June 2020 comment, click here.
To read TINA.org’s September 2022 comment, click here.
Reality Check: TINA.org Calls on FTC to Address Virtual Influencers
Why the FTC should consider virtual influencers as it reviews its Endorsement Guides.
Ryan ToysReview Targets Preschoolers in Violation of FTC Law
Three things to know about TINA.org’s complaint against the popular — and profitable — YouTube channel.
Exposure without Disclosure: Cashing In with the Kardashians
TINA.org takes famous family’s deceptive social media endorsements to the FTC.
Kardashians Find New Ways to Skirt #Ad on Social Media
From ambiguous hashtags to delaying disclosure, the family continues to spurn federal endorsement guidelines.
TINA.org Suggests Updates to How the FTC Regulates Endorsement Advertising
On June 22, 2020, TINA.org responded to the FTC’s request for comment on the Guides Concerning the Use of Endorsements and Testimonials in Advertising (referred to here as the Endorsement…
Cancer Care: The Deceptive Marketing of Hope
TINA.org files complaint against CTCA and puts 42 cancer centers on notice for marketing atypical testimonials.
Ad or Not? Snapchat and DJ Khaled
Is DJ Khaled the key endorser on Snapchat?
DJ Khaled’s Snapchat Sobers Up
The “King of Snapchat” scales back promotion of alcohol following TINA.org investigation.
Endorsed on Instagram by a Kardashian, but Is It Love or Just an Ad?
Sapna Maheshwari, The New York Times
POPULAR YOUTUBE TOY REVIEWER WHO’S JUST A KID UNDER SCRUTINY FOR ‘DECEPTIVE ADVERTISING’
5 Takeaways from #NAD2021
Checking in on the system of self-regulation in the ad industry.
Angie’s List Ratings and Rankings
November 2018: A federal judge dismissed this action concluding that some of the claims were barred by time limitations (such as the statute of limitations and laches) while the others…
The Heart-Check Mark on Starkist Tuna
In April 2018, a class-action lawsuit was filed against Starkist Co. for allegedly making consumers believe that its tuna products are healthier than its competitors by placing the American Heart…
April 2020: A federal judge granted preliminary approval of a settlement agreement in which the company agreed to change the marketing materials for several of its baked goods. According to…
The Ratings and Reviews of Lawyers on Avvo Website
December 2018: A federal judge dismissed the complaint for failure to state a claim upon which relief can be granted. To read the full decision, click here. March 2018: A…