FTC Endorsement Guide Comments
In June 2020, TINA.org submitted a comment to the FTC, which was seeking public comment on whether to make changes to its Endorsement Guides. The Guides, which were first enacted in 1980 and amended in 2009, provide guidance to advertisers to ensure that ads incorporating endorsements and testimonials abide by the FTC Act.
In July 2022, after reviewing public comments submitted in 2020, the FTC proposed certain revisions to the Guides and sought comment regarding those proposals. In response, TINA.org submitted a second comment in September 2022 supporting many of the FTC’s proposed revisions, while also urging the Commission to make further edits and additions to better educate advertisers and consumers.
To read TINA.org’s June 2020 comment, click here.
To read TINA.org’s September 2022 comment, click here.
Evidence
Featured
Reality Check: TINA.org Calls on FTC to Address Virtual Influencers
Why the FTC should consider virtual influencers as it reviews its Endorsement Guides.
The Latest
TINA’s Take: FTC Lets ‘Detox Tea’ Influencers Off with a Warning
…for now.
Flat Tummy’s Outrageous Marketing Tactics Need to Stop
“Detox” tea company’s influencer-driven marketing claims fall flat.
FTC Punishes ‘Detox’ Tea Maker Teami, With a Slap on the Wrist for Influencers Including Cardi B
Scott Nover, ADWEEK
Influencers Defy FTC Rules on Disclosure Despite Warnings
TINA.org finds 95 percent of social media influencers previously put on notice by the FTC breaking the law.
Ad or Not? Peter Farrelly’s Oscars Shoutout to Shinola Watches
“They’re saving Detroit,” said the Oscar-winning director in an acceptance speech last night.
Ad or Not? L’Oreal Influencer’s Makeup Tutorial
Future squad goal: better #ad disclosure?
Ad or Not? Khloé Kardashian and Nordstrom
Impromptu family fashion shoot or something less innocent?
Ad or Not? Influencers Invade Coachella
Brands and their paid endorsers cash in at the music festival, sans disclosure.
Ad or Not? Google Search Results for ‘Silicon Valley’
Search engine results promote HBO show.
Ad or Not? BuzzFeed’s Buy Me That Section
Unwrapping BuzzFeed’s holiday gift ideas.
Class-Action Tracker
Angie’s List Ratings and Rankings
November 2018: A federal judge dismissed this action concluding that some of the claims were barred by time limitations (such as the statute of limitations and laches) while the others…
The Heart-Check Mark on Starkist Tuna
In April 2018, a class-action lawsuit was filed against Starkist Co. for allegedly making consumers believe that its tuna products are healthier than its competitors by placing the American Heart…
Bimbo Bakeries
April 2020: A federal judge granted preliminary approval of a settlement agreement in which the company agreed to change the marketing materials for several of its baked goods. According to…
The Ratings and Reviews of Lawyers on Avvo Website
December 2018: A federal judge dismissed the complaint for failure to state a claim upon which relief can be granted. To read the full decision, click here. March 2018: A…