TINA.org investigated Revlon’s Almay Simply American™ marketing campaign and found that the campaign — which included television commercials, social media, online ads, and a national bus tour, all replete with American flags and other patriotic symbolism — made the implied, unqualified claim that the Almay product line was Made in the USA when more than 95 percent of the cosmetics sold on the Almay website failed to meet the legal standard for making such a claim.
- Sent warning letter to company
- Filed complaint with FTC
- Filed complaint with NY attorney general
- Revlon removed deceptive origin marketing
Revlon removes the slogan “Almay The American Look™.”
As a result of TINA.org’s efforts, Revlon changed its “Almay Simply American™” slogan to “Almay The American Look™.”
TINA.org sends complaint letter to the FTC, as well as to the New York Attorney General’s Office, asking them to take action to halt Revlon’s deceptive marketing.
Revlon responds to TINA.org disagreeing with TINA.org’s findings and asking that it “discontinue any further inquiry into Almay’s advertising.”
TINA.org sends warning letter to Revlon regarding its deceptive Almay Simply American campaign, and asking that the company correct the issues within one week.
‘Almay Simply American’ Campaign Simply Not True
Ad Watchdog Files Complaint about Deceptive Made in USA Claims MADISON, CONN. May 20, 2015 – More than 95 percent of Revlon’s Almay line of cosmetics sold on its website…
‘Almay Simply American’ Simply Not True
TINA.org investigation finds that a vast majority of the company’s cosmetics do not fit the legal standard for Made in USA.
Almay Cosmetics Containing PFAs
Allegations: Falsely marketing cosmetics as clean, healthy, and non-toxic when they contain harmful ingredients
Almay’s Hypoallergenic Products
In August 2018, a class-action lawsuit was filed against Revlon and Almay for allegedly misleadingly marketing Almay products as “hypoallergenic” when, according to plaintiffs, they contain allergens, irritants, and other…