Celebrities Promoting NFTs
TINA.org investigated celebrities who promote non-fungible tokens (NFTs) on their social media channels and found that it is an area rife with deception including, but not limited to, a failure to clearly and conspicuously disclose the promoter’s material connection to the endorsed NFT company, as well as the omission of other material information, such as the risks associated with investing in such speculative digital assets, the financial harm that can result from such investments, and the personal benefit(s) the promoter may gain by virtue of the promotion(s).
- Sent warning letters to Justin Bieber and Reese Witherspoon
- Sent notification letters to other celebrities regarding NFT promotions
Von Miller’s legal team responds to TINA.org’s letter stating he “does not have and has not had an agreement with any NFT company to endorse or promote them or their products.”
TINA.org sends a follow-up letter to Justin Bieber’s legal team.
TINA.org sends letters to more than a dozen celebrities putting them on notice of the applicable law to the extent they have a material connection to any of the NFT companies they promote that may not be obvious to those viewing their posts. Each celebrity who received a letter is below.
Letter regarding DJ Khaled NFT promotions
Letter regarding Drake Bell NFT promotions
Letter regarding Eminem NFT promotions
Letter regarding Eva Longoria NFT promotions
Letter regarding Floyd Mayweather NFT promotions
Letter regarding Gwyneth Paltrow NFT promotions
Letter regarding Jimmy Fallon NFT promotions
Letter regarding Logan Paul NFT promotions
Letter regarding Madonna NFT promotions
Letter regarding Meek Mill NFT promotions
Letter regarding Neymar Junior NFT promotions
Letter regarding Paris Hilton NFT promotions
Letter regarding Shaquille O’Neal NFT promotions
Letter regarding Snoop Dogg NFT promotions
Letter regarding Timbaland NFT promotions
Letter regarding Tom Brady NFT promotions
Letter regarding Von Miller NFT promotions
TINA.org sends a second letter to Witherspoon’s legal team memorializing a previous conversation during which they denied any wrongdoing.
Justin Bieber’s legal team responds to TINA.org denying any wrongdoing but stating that Bieber would nonetheless “update his posts concerning inBetweeners.”
TINA.org sends letters to Justin Bieber’s and Reese Witherspoon’s legal teams notifying them that they each deceptively promoted NFT-companies, inBetweeners and World of Women, respectively, on their social media accounts without disclosing that they have a material connection to the companies or that the posts are advertisements.
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