Juice Plus+

TINA.org investigated Juice Plus+, a Tennessee-based multilevel marketing company that sells nutritional supplements, and found that the company has used unsubstantiated disease-treatment claims to market its products and atypical income claims to recruit distributors.


  • Filed complaint with the DSSRC
  • DSSRC issued report finding the company engaged in deceptive marketing


February 14

As part of its 2023 investigation into 100 MLM companies, TINA.org notifies Juice Plus of its findings that the company has used atypical income claims to market its business opportunity.

September 14

TINA.org sends a letter to the DSSRC regarding Juice Plus’s continuing deceptive marketing, and urging the DSSRC to reconsider its decision to close out its investigation into the company and consider further enforcement action.

September 8

The DSSRC notifies TINA.org that it issued a compliance report regarding Juice Plus. The DSSRC determined that the company made a good faith effort to address the DSSRC’s recommendations.

May 15

TINA.org notifies the DSSRC that more than one third of the deceptive Juice Plus marketing materials in TINA.org’s sampling are still in publication following the DSSRC’s case decision.

May 12

The DSSRC issues a case decision finding that Juice Plus+ and its distributors were making inappropriate health and income claims. While the decision notes that the company had removed many of the claims identified by TINA.org, more than a third of the claims at issue remain published.

September 7

TINA.org files a complaint with the DSSRC urging it to investigate  unsubstantiated health and income claims made by Juice Plus+ and its distributors, and to take action.

May 25

TINA.org notifies company of distributor’s use deceptive health claims to market Juice Plus+ products.


As part of its larger investigation of the 16 MLMs targeted by the FTC in April 2020 for making deceptive COVID-related claims, TINA.org finds that Juice Plus+ has continued to make unsubstantiated health claims and deceptive income claims.

June 5

The FTC sends a warning letter to Juice Plus regarding deceptive and illegal claims that its products can treat or prevent COVID-19, as well as claims that consumers who join the company’s business opportunity are likely to earn substantial income.

December 18

TINA.org sends a letter to Juice Plus+ (as part of TINA.org’s 2017 investigation into all DSA-member companies) informing it of TINA.org’s findings that the company is making false and unsubstantiated income claims to promote its business opportunity.

November 22

TINA.org sends a letter to Juice Plus+ (as part of its 2016 investigation into all DSA-member companies selling nutritional supplements) informing it of TINA.org’s findings that the company is making inappropriate health claims about its products.


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