Juice Plus+
TINA.org investigated Juice Plus+, a Tennessee-based multilevel marketing company that sells nutritional supplements, and found that the company used unsubstantiated disease-treatment claims to market its products and atypical income claims to recruit distributors.
Highlights
- Filed complaint with the DSSRC
- DSSRC issued report finding the company engaged in deceptive marketing
Timeline
2023
September 14
TINA.org sends a letter to the DSSRC regarding Juice Plus’s continuing deceptive marketing, and urging the DSSRC to reconsider its decision to close out its investigation into the company and consider further enforcement action.
September 8
The DSSRC notifies TINA.org that it issued a compliance report regarding Juice Plus. The DSSRC determined that the company made a good faith effort to address the DSSRC’s recommendations.
May 15
TINA.org notifies the DSSRC that more than one third of the deceptive Juice Plus marketing materials in TINA.org’s sampling are still in publication following the DSSRC’s case decision.
May 12
The DSSRC issues a case decision finding that Juice Plus+ and its distributors were making inappropriate health and income claims. While the decision notes that the company had removed many of the claims identified by TINA.org, more than a third of the claims at issue remain published.
2022
September 7
TINA.org files a complaint with the DSSRC urging it to investigate unsubstantiated health and income claims made by Juice Plus+ and its distributors, and to take action.
May 25
TINA.org notifies company of distributor’s use deceptive health claims to market Juice Plus+ products.
2020
June 5
The FTC sends a warning letter to Juice Plus regarding deceptive and illegal claims that its products can treat or prevent COVID-19, as well as claims that consumers who join the company’s business opportunity are likely to earn substantial income.
2017
December 18
TINA.org sends a letter to Juice Plus+ (as part of TINA.org’s 2017 investigation into all DSA-member companies) informing it of TINA.org’s findings that the company is making false and unsubstantiated income claims to promote its business opportunity.
2016
November 22
TINA.org sends a letter to Juice Plus+ (as part of its 2016 investigation into all DSA-member companies selling nutritional supplements) informing it of TINA.org’s findings that the company is making inappropriate health claims about its products.
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