TINA.org has investigated Herbalife, a California-based multilevel marketing company that sells nutritional supplements, for several years and found that the company used unsubstantiated disease-treatment claims to market its products, as well as atypical income claims to recruit distributors.
- Filed amicus curiae brief opposing class-action settlement
- Notified company of deceptive marketing claims
- Filed complaint with the FTC concerning company's inappropriate coronavirus claims
TINA.org files a complaint with the FTC against Herbalife for deceptively claiming that its supplements and nutritional products can prevent and help treat the coronavirus by boosting a person’s immune system, and urging the agency to take action.
As part of its 2017 investigation into all DSA-member companies, TINA.org notifies Herbalife of findings that it uses atypical income claims to market the business opportunity.
As part of its 2016 investigation into DSA-member companies that sell nutritional supplements, TINA.org notifies Herbalife of findings that it uses unsubstantiated disease-treatment claims to market its products.
The FTC lawsuit against Herbalife results in $200 million Stipulated Judgment against the company.
The FTC files a lawsuit against Herbalife for using deceptive earnings claims to market its business opportunity.
The Final Fairness Hearing is held. The judge grants TINA.org’s Motion for Leave and thus considers its objections to the settlement agreement.
The Court grants final approval of the class-action settlement agreement.
TINA.org files a reply to plaintiffs’ opposition.
Plaintiffs file an opposition to TINA.org’s Motion for Leave to file brief as amicus curiae.
TINA.org files a brief as (Latin for “friend of the courts.”) A person or organization that is not a party to a lawsuit but has a significant interest in the case and offers information that may be important to the court’s determination. opposing the proposed class-action settlement reached by the parties, as well as a Motion for Leave to file the brief.
The parties in the class-action lawsuit reach a settlement agreement.
A class-action lawsuit is filed against Herbalife (and amended in July 2014) alleging that the company is operating a pyramid scheme and deceptively claiming that consumers can make money by recruiting new members to the company and selling its products when, in reality, most Herbalife members don’t make any money at all.
TINA.org Alerts FTC to Herbalife Distributors’ Coronavirus Claims
TINA.org complaint comes four years after MLM paid $200 million to settle FTC deceptive advertising charges.
Touted but Toothless: The Problem with Some Tech Platforms’ Policies
Prohibited content slips through the cracks.
TINA.org Urges FTC to Initiate Penalty-Offense Program Targeting MLM Industry
MADISON, CONN. June 30, 2021 – Ad watchdog truthinadvertising.org (TINA.org) sent a letter today to the Federal Trade Commission (FTC) urging it to initiate a penalty-offense program targeting the direct…
It’s Now Legal for Scammers to Keep Your Money
Tell your member of Congress to #MakeScammersPay
A Growing List of Coronavirus Scams
A master list of known and alleged scams.
Time Freedom Is The New Financial Freedom
Why the MLM industry should avoid the term.
Ad Watchdog TINA.org Reports Herbalife’s Coronavirus Claims to FTC
MADISON, CONN. April 28, 2020 – Truthinadvertising.org (TINA.org) has filed a complaint against multilevel marketing company Herbalife with the Federal Trade Commission (FTC) for deceptive claims that Herbalife products can…
Mixed Messaging in the MLM Industry Regarding Coronavirus Claims
We have to make sure we’re not seen as “taking advantage of a crisis situation,” said DSA President Joe Mariano.
MLM Companies & Coronavirus Claims
Multilevel Marketing: The Day Job that Doesn’t Pay
More than 97 percent of DSA member companies use or have used misleading income claims.
Herbalife Live Events
In September 2017, a false advertising class-action lawsuit was filed against Herbalife (a multi-level marketing company) and many of its top-earning distributors for, among other things, allegedly running “a predatory…
November 2015: A judge dismissed the complaint because plaintiffs failed to adequately allege material misrepresentations or scienter (intent or knowledge of wrongdoing). The dismissal was When a complaint is dismissed…
May 2015: After a final fairness hearing, a federal judge granted final approval of the proposed settlement of this class-action lawsuit. March 2015: TINA.org filed an (Latin for “friend of…