TINA.org investigated Instagram influencers who promoted Diageo’s Cîroc brand — collecting more than 1,700 deceptive ads across 50 different influencers, including Cîroc’s chief marketing officer Sean “Diddy” Combs — in which they failed to disclose their material connection to the brand in a clear and conspicuous manner. Further, none of the influencers had age-gating features on their Instagram accounts so minors could view the inadequately disclosed alcohol ads.
(TINA.org previously investigated DJ Khaled’s improperly disclosed alcohol promotions, including ads for Cîroc. To read more about that investigation, click here.)
- Notified Diageo of undisclosed Cîroc ads on social media
- Filed complaint with the FTC
- Filed complaint with the ASA in the UK
- Nearly 90% of posts in TINA.org’s database were removed
TINA.org sends a letter to Diageo, as well as to DJ Khaled’s attorneys, notifying them of TINA.org’s findings of several Instagram posts by DJ Khaled from June 2022 that repeat the same problematic issues flagged by the FTC and TINA.org years ago. TINA.org provides a copy of the letter to the FTC.
Nearly 90 percent of the posts in TINA.org’s database of more than 1,700 Instagram ads published by Ciroc influencers, including Combs, have been taken down. Another 180 posts have been edited, 140 of which to appropriately include #ad on the first line of the post.
The Advertising Standards Authority responds to TINA.org’s complaint stating that because UK consumers were not directly targeted by the Ciroc influencers at issue, it will not be taking action as the FTC is the most appropriate body to deal with the issues highlighted in TINA.org’s complaint.
Within a week of being notified of TINA.org’s findings, Combs removed all of the Ciroc ads on his Instagram page that TINA.org collected.
TINA.org forwards the complaint to the Advertising Standards Authority (ASA) in the United Kingdom.
TINA.org sends a complaint letter to the FTC urging it to take enforcement action against Diageo, which owns Ciroc, and ensure that all present and future social media posts by the company promoting sponsored alcohol use are not directed at minors and are clearly and conspicuously labeled as advertisements.
TINA.org replies to Diageo.
Diageo responds to TINA.org’s DJ Khaled letter.
As part of its investigation into DJ Khaled, TINA.org, along with six other advocacy organizations, sends a copy of a warning letter to Diageo and others regarding DJ Khaled’s deceptive and problematic marketing of Ciroc vodka (as well as Bacardi’s D’Usse cognac and Sovereign Brands’ Belaire sparkling wines and Bumbu rum) on his social media platforms.
Adrienne Houghton Ciroc Database
Alessandra Ambrosio Ciroc Database
Alessandro Filippi Ciroc Database
Andrea Faccio Ciroc Database
Andrea Marcaccini Ciroc Database
Andreea Cristina Ciroc Database
Andy Torres Ciroc Database
Arantza Fahnbulleh Ciroc Database
Ashanti Ciroc Database
Banky W Ciroc Database
Bow Wow Ciroc Database
Brina Knauss Ciroc Database
Brittany Hampton Ciroc Database
Cassie Ciroc Database
Cassper Nyovest Ciroc Database
Devin Brugman Ciroc Database
Diddy Ciroc Database
Diipa Khosla Ciroc Database
DJ G Logic Ciroc Database
DJ Khaled 2022 Ciroc Ads
DJ Khaled Evidence of Material Connections
DJ Khaled Instagram, Facebook, Twitter Database
DJ Khaled Snapchat Database
Elena Galifa Ciroc Database
Ema Stokholma Ciroc Database
Erin Lim Ciroc Database
Evelyn Gonzalez Ciroc Database
FatBoy Ciroc Database
Frank Gallucci Ciroc Database
French Montana Ciroc Database
Giulia Gaudino Ciroc Database
Jake Hold Ciroc Database
Jamay Geiger Ciroc Database
Jasmine Sanders Ciroc Database
Julissa Bermudez Ciroc Database
Justin Combs Ciroc Database
King Flexxa Ciroc Database
London Ellis Ciroc Database
Marsica Ciroc Database
Mikaela Hoover Ciroc Database
Mikos Ciroc Database
Natasha Oakley Ciroc Database
Nick Storm Ciroc Database
Petra Anton Ciroc Database
Prostyle Ciroc Database
Quise Ciroc Database
Rama Lila Ciroc Database
Roger Bonds Ciroc Database
Spoiled Latina Ciroc Database
Steph Lecor Ciroc Database
Terrence J Ciroc Database
Thando Thabethe Ciroc Database
Toke Makinwa Ciroc Database
Wizkid Ciroc Database
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