Sun Capital

Hanna Andersson investigated price advertising tactics used by outlet stores in Connecticut, including at a Hanna Andersson outlet store, and found that it ran perpetual – and therefore fabricated and deceptive – sales on its products.


  • Sent warning letter to Hanna Andersson
  • Filed complaint with CT Attorney General


October 2 sends a warning letter to Hanna Andersson regarding its deceptive and perpetual sales, and urges the company to correct the issue immediately.

The same day, also alerts the Connecticut Attorney General’s Consumer Protection Department to this issue as the findings suggest that the practice is widespread and therefore should be addressed on a state-wide basis.