TINA.org together with the UConn Rudd Center for Food Policy & Health investigated Ghost, LLC and found that it markets energy drinks and supplements to children despite the fact that the products are not intended for minors and may be harmful to them, fails to properly disclose that the products are only intended for healthy adults, makes unsubstantiated and unapproved health claims about its products, and uses deceptive social media influencer marketing.
- Sent warning letter to company
- Filed complaint with the FTC and FDA
As of December 19
Ghost removes certain unsubstantiated and unapproved health claims from its website, including claims that its products can reduce anxiety and balance hormones, as well as some (but not all) cognitive enhancement claims.
TINA.org replies to Ghost’s CEO.
Ghost’s CEO responds to TINA.org regarding allegations of deceptive marketing.
TINA.org and the Rudd Center file a complaint with the FTC and FDA regarding Ghost’s deceptive marketing urging the agencies to take enforcement action.
TINA.org and the Rudd Center send a warning letter to Ghost, LLC notifying it of the groups’ findings and requesting that the company promptly cease deceptively marketing Ghost products.
‘Ghost’-ed by Energy Drink Company, TINA.org and Rudd Center Alert Regulators
Groups file deceptive marketing complaint against Ghost.
Rising caffeine levels spark calls for ban on energy drink sales to children
Kailyn Rhone, Reuters
Most Deceptive Ads of 2022
Some of the worst ads TINA.org covered this year.
GHOST ‘Deceptively’ Markets to Kids, Allege Ad Watchdogs
Brad Avery, BevNet
Ghost Energy Drinks Deceptively Marketed to Kids
MADISON, CONN. December 12, 2022 – A new investigation by ad watchdog TINA.org and the UConn Rudd Center for Food Policy & Health has found that “lifestyle sports nutrition brand” Ghost…