Forever Living investigated Forever Living, an Arizona-based Multilevel Marketing – a way of distributing products or services in which the distributors earn income from their own retail sales and from retail sales made by their direct and indirect recruits. company that sells a variety of aloe vera wellness products, and found that it makes atypical and unsubstantiated income claims to recruit and retain distributors. also found that the company uses deceptive health claims and undisclosed influencer marketing to promote products.


  • Notified company of findings and applicable law
  • Filed complaint with FTC


May 4 files complaint with the FTC after identifying more than 5,000 deceptive income claims used by the company and its high-level executives to promote the business opportunity, as well as undisclosed influencer posts to promote products.

October 26

The FTC sends Forever Living a Notice of Penalty Offenses Concerning Money-Making Opportunities, as well as a Notice Concerning Endorsements and Testimonials.

June 30 sends a letter to the FTC (and a copy to Forever Living, among others) regarding the need for a penalty offense program to address deception within the direct selling industry.

December 18 sends a letter to Forever Living (as part of’s 2017 investigation into all DSA-member companies) informing it of’s findings that the company is making false and unsubstantiated income claims to promote the business opportunity.

November 11 sends a letter to Forever Living (as part of its 2016 investigation into all DSA-member companies selling nutritional supplements) informing it of’s findings that the company is making inappropriate health claims to market its products.


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