Goop investigated Goop, a New York and California-based “lifestyle” company founded by Gwyneth Paltrow that sells a wide range of products, including supplements, natural “remedies,” oils, crystals, beauty products, clothing, and accessories.’s investigation revealed that the company used unsubstantiated, and therefore deceptive, health and disease-treatment claims to market many of its products.


  • Sent warning letter to company
  • Filed complaint with CA District Attorneys
  • CA brought enforcement action resulting in $145,000 stipulated judgment
  • Filed second complaint wtih CA after company violated judgment


January 27 files second complaint with the California District Attorneys urging them to re-open their investigation into Goop and take appropriate enforcement action as a result of findings that the company is violating the 2018 Stipulated Judgment.

September 4

The California Food, Drug, and Medical Device Task Force brings an action against Goop, and a stipulated judgment is entered against the company requiring it to pay $145,000 in civil penalties and refrain from making any claims about the efficacy or effects of any of its products without competent and reliable scientific evidence to substantiate its claims.

June 29 sends a letter to California District Attorneys regarding Goop’s ineffective disclaimers.

September 10

A audit of the sampling of Goop webpages in’s database reveals that the company removed a number of inappropriate health statements from its site.  These include claims of preventing uterine prolapse (Better Sex Jade Eggs), as well as claims to treat acne, eczema and psoriasis (Black Rose Bar). However, the vast majority of problematic health statements catalogued by on remain at this time.

August 22

After seeing only limited changes to Goop’s marketing, with the vast majority of the examples catalogued by still containing inappropriate health claims, sends a complaint letter to two California District Attorneys’ Offices that are part of the California Food Drug and Medical Device Task Force.

August 11 sends a warning letter to Goop notifying it of’s findings and asking that the company remedy the deceptive marketing immediately.


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