TINA.org investigated Goop, a New York and California-based “lifestyle” company founded by Gwyneth Paltrow that sells a wide range of products, including supplements, natural “remedies,” oils, crystals, beauty products, clothing, and accessories. TINA.org’s investigation revealed that the company used unsubstantiated, and therefore deceptive, health and disease-treatment claims to market many of its products.
- Sent warning letter to company
- Filed complaint with CA District Attorneys
- CA brought enforcement action resulting in $145,000 stipulated judgment
- Filed second complaint wtih CA after company violated judgment
TINA.org files second complaint with the California District Attorneys urging them to re-open their investigation into Goop and take appropriate enforcement action as a result of findings that the company is violating the 2018 Stipulated Judgment.
The California Food, Drug, and Medical Device Task Force brings an action against Goop, and a stipulated judgment is entered against the company requiring it to pay $145,000 in civil penalties and refrain from making any claims about the efficacy or effects of any of its products without competent and reliable scientific evidence to substantiate its claims.
TINA.org sends a letter to California District Attorneys regarding Goop’s ineffective disclaimers.
A TINA.org audit of the sampling of Goop webpages in TINA.org’s database reveals that the company removed a number of inappropriate health statements from its site. These include claims of preventing uterine prolapse (Better Sex Jade Eggs), as well as claims to treat acne, eczema and psoriasis (Black Rose Bar). However, the vast majority of problematic health statements catalogued by TINA.org on Goop.com remain at this time.
After seeing only limited changes to Goop’s marketing, with the vast majority of the examples catalogued by TINA.org still containing inappropriate health claims, TINA.org sends a complaint letter to two California District Attorneys’ Offices that are part of the California Food Drug and Medical Device Task Force.
TINA.org sends a warning letter to Goop notifying it of TINA.org’s findings and asking that the company remedy the deceptive marketing immediately.
California Cracks Down on Goop after TINA.org Complaint
Goop to pay $145,000 in penalties and cease deceptive marketing as a result of California action.
The Goop-ification of wellness is on the way out (you can thank Gen Z)
Rina Raphael, Los Angeles Times
The Cost of Doing Business
Comparing the amount companies agree to pay to settle deceptive marketing charges with their annual revenue.
Gwyneth Paltrow responds to criticism for plugging remedies linked to COVID-19
Francesca Gariano, Today
Covid-19 conspiracies are dividing the ‘clean’ beauty industry
Janna Mandell, The Lily
Your Self On Goop
Madeline Kearns, National Review
Goop accused of more deceptive health claims, violating court order
Beth Mole, Ars Technica
G-oops! TINA.org Finds Wellness Company in Violation of Court Order
Not even a court order can stop Goop from making deceptive health claims, a new TINA.org investigation finds.
The Magical Thinking Of ‘The Goop Lab’
Doreen St. Felix, The New Yorker
Sure, The Goop Lab Is Absurd — but It Also Offers Hope
Arielle Pardes, WIRED
Jane Marie and Dann Gallucci’s ‘The Dream’ podcast investigates the promises of a booming wellness industry
Eric Ducker, Los Angeles Times