Everest Microbial Defense
TINA.org investigated Everest Microbial Defense, a Colorado-based company that sells cleaning products, and found that it was deceptively marketing alcohol-free hand sanitizers and surface cleaners that the company claimed, without adequate substantiation, could kill the COVID-19 virus.
- Sent warning letter to company
- Within one day, company removed problematic claims
May 8, 2020: Everest Microbial Defense sends a follow-up letter to TINA.org.
May 1, 2020: Everest Microbial Defense responds to TINA.org and removes from its marketing claims that its products can kill the COVID-19 virus.
April 30, 2020: TINA.org sends a warning letter to Everest Microbial Defense notifying it of TINA.org’s findings and requesting that the company remedy the deceptive COVID-19 marketing immediately.
Prompted by TINA.org, Hand Sanitizer Maker Removes COVID-19 Claims
Company had claimed the key ingredient in its “system of protection” was proven to “kill” the coronavirus.