Balance of Nature investigated Balance of Nature, Inc., a Utah-based dietary supplement company founded by Dr. Douglas Howard, and found that the company and its founder deceptively claimed that taking Balance of Nature’s “Fruits and Veggies” supplements could prevent and help treat the coronavirus by boosting a person’s immune system. As a result of these findings, filed complaints with the FTC and the FDA urging the agencies to take action.


  • Filed complaint with FTC
  • Filed complaint with FDA
  • Company ordered to pay $1.1. million after CA regulators take action


July 26

The California Food, Drug, and Medical Device Task Force announces that it took an enforcement action against Balance of Nature for making false advertising claims to market its dietary supplements, including that the products could prevent, treat, or cure diabetes, fibromyalgia, arthritis, heart disease, and cancer. The company was ordered to pay $1.1 million ($850,000 in civil penalties and investigative costs, and $250,000 in customer restitution).


April 14 files complaints with the FTC and FDA against Balance of Nature for deceptively claiming that its supplements can prevent and help treat the coronavirus by boosting a person’s immune system, and urging the agencies to take action.

August 20

The FDA sends the company a warning letter because of its use of unapproved drug treatment claims to market its supplements – claims such as “Fruits and Veggies’” ability to treat multiple sclerosis, diabetes and arthritis.

June 20

The FTC declines to take action against Balance of Nature.

November 6

The National Advertising Division refers the company to the FTC’s attention for its use of unsubstantiated health claims about its dietary supplement, including claims that it enhances the immune system, prevents pneumonia, mitigates symptoms of multiple sclerosis and prevents cancer.


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Off-balance testimonials abound on supplement site, as NAD refers health claims to the FTC.