Balance of Nature investigated Balance of Nature, Inc., a Utah-based dietary supplement company founded by Dr. Douglas Howard, and found that the company and its founder deceptively claimed that taking Balance of Nature’s “Fruits and Veggies” supplements could prevent and help treat the coronavirus by boosting a person’s immune system. As a result of these findings, filed complaints with the FTC and the FDA urging the agencies to take action.


  • Filed complaint with FTC
  • Filed complaint with FDA
  • Company ordered to pay $1.1. million after CA regulators take action
  • Company ordered to stop selling supplements after FDA takes action


November 15

In the case filed by the U.S. Department of Justice on behalf of the FDA against Balance of Nature, a federal court in Utah orders the company, as well as company executives and others, to stop manufacturing and distributing the supplements, which are marketed as unapproved drugs able to treat numerous diseases, including cancer, diabetes and COVID-19, until they are in compliance with federal regulations.

Under the consent decrees, the company must hire independent experts, submit documents demonstrating compliance, and receive the FDA’s approval to resume operations.


October 11

The U.S. Department of Justice on behalf of the FDA files a lawsuit in federal court against Balance of Nature, company executives and others for, among other things, introducing misbranded and unapproved drugs into interstate commerce, and seeking a statutory injunction. Evidence provided by to the FDA regarding the supplements’ marketing as able to treat and prevent COVID-19 is cited in the complaint.

July 26

The California Food, Drug, and Medical Device Task Force announces that it took an enforcement action against Balance of Nature for making false advertising claims to market its dietary supplements, including that the products could prevent, treat, or cure diabetes, fibromyalgia, arthritis, heart disease, and cancer. The company was ordered to pay $1.1 million ($850,000 in civil penalties and investigative costs, and $250,000 in customer restitution).


April 14 files complaints with the FTC and FDA against Balance of Nature for deceptively claiming that its supplements can prevent and help treat the coronavirus by boosting a person’s immune system, and urging the agencies to take action.

August 20

The FDA sends the company a warning letter because of its use of unapproved drug treatment claims to market its supplements – claims such as “Fruits and Veggies’” ability to treat multiple sclerosis, diabetes and arthritis.

June 20

The FTC declines to take action against Balance of Nature.

November 6

The National Advertising Division refers the company to the FTC’s attention for its use of unsubstantiated health claims about its dietary supplement, including claims that it enhances the immune system, prevents pneumonia, mitigates symptoms of multiple sclerosis and prevents cancer.


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Allegations: Misleadingly marketing that supplements treat various health conditions, contain “100% whole fruits and vegetables,” and provide the “[n]utritional equivalent of over 5 servings” of fruits and vegetables