Balance of Nature
TINA.org investigated Balance of Nature, Inc., a Utah-based dietary supplement company founded by Dr. Douglas Howard, and found that the company and its founder deceptively claimed that taking Balance of…
Balance of Nature
Case Name (Date)
Lukas et al. v. Evig, LLC d/b/a Balance of Nature
23-cv-8678, E.D.N.Y.
(Nov. 2023)
Product/Service
Balance of Nature dietary supplements, including Fruits, Veggies, and Fiber & Spice
Allegations
Misleadingly marketing that supplements treat various health conditions – including diabetes, arthritis, influenza, chronic fatigue, fibromyalgia, heart disease and cancer – when the company does not have substantiation to support such claims and the claims have not been approved by the FDA
Misleadingly marketing that the Fruits and Veggies supplements contain “100% whole fruits and vegetables” and provide the “[n]utritional equivalent of over 5 servings” of fruits and vegetables when they do not
Status
Pending
Legal Action
Class-Action Tracker
Balance of Nature Fruit and Veggies Dietary Supplements
Allegations: Falsely marketing Fruits and Veggies dietary supplements
Balance of Nature Dietary Supplements
Allegations: Misrepresenting that its products are “the highest quality whole food supplements available”
The Latest
Court Orders Balance of Nature to Halt Supplement Sales
“The public cannot have confidence that their products are what they purport to be,” says the FDA.
Balance of Nature to Pay $1.1M to Settle Regulatory Action over False Health Claims
Lawsuit alleged company falsely advertised that its “Fruits” and “Veggies” supplements could prevent, treat or cure serious diseases.
A Growing List of Coronavirus Scams
A master list of known and alleged scams.
TINA.org Reports Balance of Nature’s Coronavirus Claims to FDA, FTC
Company falsely claims its ‘Fruits’ and ‘Veggies’ supplements can prevent and help treat the coronavirus.
A supplement company is using conservative radio to market itself as a coronavirus defense and treatment
Eric Hananoki, Media Matters