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Unilever
The Latest
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Most Deceptive Ads of 2023
Some of the worst ads TINA.org covered this year.
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Hair-Raising Claims by Unilever’s Nutrafol Reported to Regulators
TINA.org files complaint with the FDA and FTC over company’s hair growth claims.
![](https://truthinadvertising.org/wp-content/uploads/2023/04/Hair-products-consumer-alert.jpg)
Consumer Alert: Hair Growth Products
Supplement and serum companies are targeting consumers experiencing hair loss.
![](https://truthinadvertising.org/wp-content/uploads/2022/11/Nutrafol-ft-image.png)
Nutrafol Needs to Shed Its Deceptive Hair Growth Claims
Illegal claims that company’s products prevent hair loss also need to go.
![](https://truthinadvertising.org/wp-content/uploads/2022/11/Breyers-Mint-Chocolate-Chip-no-mint-image.png)
Breyers Mint Chocolate Chip Ice Cream
Class-action lawsuit asks: Where’s the mint?
![](https://truthinadvertising.org/wp-content/uploads/2022/10/Talenti-Gelato-feat-image-2000x2000.jpeg)
Talenti Gelato
Ingredients contradict claims that frozen dessert is ‘non-GMO, vegan and gluten-free.’
![](https://truthinadvertising.org/wp-content/uploads/2021/03/Screen-Shot-2021-03-25-at-12.16.14-PM.png)
Dove Men ‘Plant-Based Care’
Spoiler: It’s not so much the overall care that is plant-based but rather specific moisturizing ingredients.
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TINA’s Take: The Paid Ads Left Out of the Facebook Ad Boycott
It’s disingenuous for brands to suggest they are boycotting a platform and then still run ads on that platform.
![](https://truthinadvertising.org/wp-content/uploads/2020/04/vanilla-extract-image.png)
By The Numbers: Vanilla Flavor Class-Action Lawsuits
TINA.org is currently tracking 70 class actions challenging claims that a variety of foods and beverages are truly vanilla.
![](https://truthinadvertising.org/wp-content/uploads/2019/10/Anti-Mark-Deodoants.png)
CATrends: ‘Anti Stain’ and ‘Anti Mark’ Antiperspirants
Class-action lawsuits allege antiperspirants’ marketing claims don’t stick.
Class-Action Tracker
![](https://truthinadvertising.org/wp-content/uploads/2021/11/Suave-24-protection-powder-aerosol.jpg)
Suave 24-hour Protection Aerosol Antiperspirants
Allegations: Misleadingly marketing products as safe without disclosing that they contain the carcinogen benzene
![](https://truthinadvertising.org/wp-content/uploads/2023/05/Nutrafol-Womens-Vegan.jpg)
Nutrafol Hair Growth Products
Allegations: Misleadingly marketing products as “clinically proven” to improve hair growth and prevent shedding
![](https://truthinadvertising.org/wp-content/uploads/2024/01/LiquidIV-Hydration-Multiplier-Electrolyte-Drink-Mix.jpg)
Liquid I.V. Hydration Multiplier Drink Mixes
Allegations: Falsely marketing products as containing “No Preservatives”
![](https://truthinadvertising.org/wp-content/uploads/2023/05/Nutrafol-Womens-Vegan.jpg)
Nutrafol Products
Allegations: Making misleading claims in the marketing for Nutrafol
![](https://truthinadvertising.org/wp-content/uploads/2019/11/Maille-Dijon-Mustard.jpg)
Maille Mustards
December 2021: The appeal was voluntarily dismissed, the reason for which has not been disclosed. July 2021: The named plaintiff filed a Notice of Appeal regarding the order dismissing the…
![](https://truthinadvertising.org/wp-content/uploads/2023/03/Ben-and-Jerrys.jpeg)
Ben & Jerry’s Ice Cream
Allegations: Falsely marketing that the company uses an ethical supply chain when at least one of its suppliers employs migrant child labor
![](https://truthinadvertising.org/wp-content/uploads/2023/01/The-Laundress-Signature-Detergent.jpeg)
The Laundress Household Cleaners
Allegations: Misleadingly marketing products as non-toxic when they contain harmful bacteria
![](https://truthinadvertising.org/wp-content/uploads/2022/11/Dove-Ultra-Clean-Dry-Shampoo.jpeg)
Unilever’s Dry Shampoos
Allegations: Failing to disclose that products may contain the carcinogen benzene
![](https://truthinadvertising.org/wp-content/uploads/2021/11/Suave-24-protection-powder-aerosol.jpg)
Unilever Products
Allegations: Failing to disclose that products contain the carcinogen benzene
![](https://truthinadvertising.org/wp-content/uploads/2023/06/Dove-Advanced-Care-Antiperspirant-Deodorant.jpg)
Dove Advanced Antiperspirant Deodorant
Allegations: Falsely marketing that products contain natural oil ingredients when the oils in them are synthetic
![](https://truthinadvertising.org/wp-content/uploads/2022/10/Tresemme-Between-Washes-Fresh-and-Clean-Dry-Shampoo.jpeg)
Several Brands of Unilever Dry Shampoos
Allegations: Failing to disclose products contain high levels of the carcinogen benzene
![](https://truthinadvertising.org/wp-content/uploads/2023/05/Dove-Refresh-and-Care-Dry-Shampoo.jpg)
Several Unilever Brands of Dry and Foam Shampoos
Allegations: Failing to disclose that products contain the carcinogen benzene
![](https://truthinadvertising.org/wp-content/uploads/2022/10/Breyers-Mint-Chocolate-Chip-Ice-Cream.jpeg)
Breyers Mint Chocolate Chip Ice Cream
Allegations: Misleadingly marketing products as mint ice cream when the ingredients list does not identify any mint ingredients
![](https://truthinadvertising.org/wp-content/uploads/2021/11/Suave-24-protection-powder-aerosol.jpg)
Suave Antiperspirants
Allegations: Failing to disclose products contain the carcinogen benzene
![](https://truthinadvertising.org/wp-content/uploads/2022/04/Murad-Retinol-Renewal-Eye-Serum.jpg)
Various Murad Products
Allegations: Misleadingly marketing that products could be used in the eye area when they contain color additives that aren’t safe to use near the eyes
![](https://truthinadvertising.org/wp-content/uploads/2022/03/Hellmanns-Olive-Oil-Mayonnaise-Dressing.jpg)
Hellmann’s Olive Oil Mayonnaise Dressing
Allegations: Misleadingly marketing product as made with olive oil
![](https://truthinadvertising.org/wp-content/uploads/2019/11/Magnum-Double-Chocolate-Vanilla-Ice-Cream-Bars.jpg)
Magnum Vanilla Ice Cream Products
Allegations: Misleadingly representing that vanilla is the exclusive flavoring ingredient when it’s not
![](https://truthinadvertising.org/wp-content/uploads/2019/10/Degree-MotionSense-UltraClear-deodorant.jpg)
Degree MotionSense UltraClear Black + White
Allegations: Misleadingly marketing products as providing “stain-free protection” and as “anti” white marks and yellow stains when the active ingredient actually causes both
![](https://truthinadvertising.org/wp-content/uploads/2020/05/Breyers-Natural-Vanilla-Ice-Cream.jpg)
Breyers Natural Vanilla Ice Cream
Allegations: Falsely marketing the exclusive flavoring ingredient is vanilla when most of the flavor does not come from vanilla beans
![](https://truthinadvertising.org/wp-content/uploads/2021/08/Degree-MotionSense-UltraClear-Black-White-Dry-Spray.jpg)
Degree MotionSense UltraClear Black + White Dryspray Antiperspirant
Allegations: Misleadingly marketing that products reduce white marks and yellow stains when they actually cause both
![](https://truthinadvertising.org/wp-content/uploads/2021/05/Dove-Men-Care.jpg)
Stain Defense Line of Dove Men + Care
Allegations: Misleadingly representing that products prevent white marks and stains when they actually cause both
![](https://truthinadvertising.org/wp-content/uploads/2021/08/Dove-Invisible-Advance-Care-Antiperspirant.jpg)
Dove Invisible Advanced Care Antiperspirant for Women
Allegations: Falsely marketing products as causing “no white marks on 100 colors” and being “invisible” when the active ingredient actually causes white marks
![](https://truthinadvertising.org/wp-content/uploads/2021/07/Suave-Professionals-Sleek-Shampoo.jpg)
Suave Professionals Shampoo and Conditioner
Allegations: Misleadingly marketing products as being able to “nourish” and “replenish” hair and reduce hair loss when the products contain an ingredient – DMDM hydantoin – that causes significant hair…
![](https://truthinadvertising.org/wp-content/uploads/2021/05/Dove-Men-Care.jpg)
Dove Men + Care Stain Defense Antiperspirants
Allegations: Deceptively marketing products as “anti yellow stains” and “anti white marks” when the active ingredient actually causes both
![](https://truthinadvertising.org/wp-content/uploads/2019/10/Axe-Anti-Mark-Deodorant.jpg)
Axe Antiperspirants
Allegations: Deceptively marketing that products provide “Anti Marks Protection” when the active ingredient actually causes white marks and yellow stains
![](https://truthinadvertising.org/wp-content/uploads/2021/04/Dove-Deep-Moisture-Bodywash.jpg)
Dove Deep Moisture Bodywash
Allegations: Misleadingly advertising bodywash as “microbiome gentle” when it contains ingredients that cause skin reactions, and as containing “skin-natural nourishers” when it contains synthetic ingredients
![](https://truthinadvertising.org/wp-content/uploads/2020/11/Tresemme-Keratin-Smooth-Shampoo.jpg)
TRESemmé Keratin Smooth Shampoos
Allegations: Misleadingly marketing the benefits shampoos provide
![](https://truthinadvertising.org/wp-content/uploads/2021/02/Breyers-delights-vanilla-bean-low-fat-ice-cream.jpg)
Breyers Delights Vanilla Bean Low Fat Ice Cream
Allegations: Misleadingly marketing ice cream as vanilla
![](https://truthinadvertising.org/wp-content/uploads/2020/12/Murad-Clarifying-Oil-Free-Water-Gel.jpg)
Murad Clarifying Oil-Free Water Gel Products
In December 2020, a class-action lawsuit was filed against Murad LLC for allegedly falsely advertising its Clarifying Oil-Free Water Gel products as “oil-free” when, according to plaintiffs, the skincare products…
![](https://truthinadvertising.org/wp-content/uploads/2020/11/Tresemme-Keratin-Smooth-Shampoo.jpg)
TRESemmé Keratin Hair Shampoos
In November and December 2020, multiple class-action lawsuits were filed against Unilever and Conopco for allegedly falsely representing that TRESemmé keratin hair shampoos – including the Smoothing Shampoo and the…
![](https://truthinadvertising.org/wp-content/uploads/2020/09/Men-Degree-Motion-Sense-Everest-deodorant.jpg)
Packaging of Degree, Dove and Axe
In August 2020, a class-action lawsuit was filed against Unilever for allegedly deceptively using You know when you buy a big bag of chips, and you’re all psyched for a…
![](https://truthinadvertising.org/wp-content/uploads/2020/06/Breyers-Homemade-Vanilla-Ice-Cream.jpg)
Breyers Homemade Vanilla Ice Cream
In May 2020, a class-action lawsuit was filed against Unilever for allegedly misleadingly marketing that the flavoring ingredient in Breyers Homemade Vanilla Ice Cream is vanilla when, according to plaintiffs,…
![](https://truthinadvertising.org/wp-content/uploads/2020/05/Breyers-Natural-Vanilla-Ice-Cream.jpg)
Breyers Natural Vanilla Ice Cream
In April 2020, a class-action lawsuit was filed against Unilever United States, Inc. for allegedly misleadingly marketing that the flavor in Breyers Natural Vanilla Ice Cream comes from vanilla when,…
![](https://truthinadvertising.org/wp-content/uploads/2020/02/Breyers-delights-vanilla-bean-ice-cream.jpg)
Breyers Delights Vanilla Bean Ice Cream
In February 2020, a class-action lawsuit was filed against Conopco for allegedly misleadingly marketing that the flavoring ingredient in Breyers delights vanilla bean ice creams is vanilla when, according to…
![](https://truthinadvertising.org/wp-content/uploads/2017/12/St-Ives-Body-Lotion.jpg)
St. Ives Body Lotions
January 2020: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled. for undisclosed reasons. August 2019: A federal judge dismissed some of the…
![](https://truthinadvertising.org/wp-content/uploads/2019/11/Ben-and-Jerrys.jpg)
“Happy Cows” Claims on Ben & Jerry’s Ice Creams
In October 2019, a class-action lawsuit was filed against Ben & Jerry’s Homemade Inc. and Unilever for allegedly falsely advertising that Ben & Jerry’s ice creams are made with milk…
![](https://truthinadvertising.org/wp-content/uploads/2019/10/St-Ives.jpg)
St. Ives Lotions and Body Washes
In October 2019, a class-action lawsuit was filed against Unilever for allegedly falsely advertising that its St. Ives skin and body care products – including lotions and body washes –…
![](https://truthinadvertising.org/wp-content/uploads/2019/10/Dove-Invisible-Dryspray.jpg)
Dove Invisible Dryspray
October 2019: This case was transferred from state court to federal court. (Case No. 19-cv-2704, E. D. MO.) July 2019: A class-action lawsuit was filed against Unilever for allegedly misleadingly…
![](https://truthinadvertising.org/wp-content/uploads/2019/10/Degree-MotionSense-UltraClear-deodorant.jpg)
Degree MotionSense UltraClear Black + White Women’s Antiperspirants
October 2019: This case was transferred from state court to federal court. (Case No. 19-cv-2726, E. D. MO.) July 2019: A class-action lawsuit was filed against Unilever for allegedly misleadingly…
![](https://truthinadvertising.org/wp-content/uploads/2019/10/Degree_MotionSense_UltraClear_black-and-white-spray-deodorant.jpg)
Degree MotionSense UltraClear Black + White DrySpray
October 2019: This case was transferred from state court to federal court. (Case No. 19-cv-2703, E. D. MO.) July 2019: A class-action lawsuit was filed against Unilever for allegedly falsely…
![](https://truthinadvertising.org/wp-content/uploads/2019/10/Axe-Anti-Mark-Deodorant.jpg)
Axe Anti-Marks Antiperspirants
October 2019: This case was transferred to federal court. (Case No. 19-cv-2723, E. D. MO.) July 2019: A class-action lawsuit was filed against Unilever for allegedly falsely marketing that its…
![](https://truthinadvertising.org/wp-content/uploads/2019/07/Breyers-Natural-Vanilla-Ice-Cream.jpg)
Breyers Vanilla Ice Cream
In June 2019, a class-action lawsuit was filed against Unilever for allegedly misleadingly marketing several varieties of Breyers vanilla ice creams – including Natural Vanilla, Homemade Vanilla, and French Vanilla…
![](https://truthinadvertising.org/wp-content/uploads/2019/01/St-Ives.jpg)
St. Ives Apricot Scrub
December 2018: A federal judge granted the company’s motion for summary judgment finding that claims regarding the company’s failure to disclose information about the facial scrub failed because plaintiffs did…
![](https://truthinadvertising.org/wp-content/uploads/2014/03/WEB-ICBINB-spray-.jpg)
I Can’t Believe It’s Not Butter! Sprays
In October 2018, a class-action lawsuit was filed against Unilever for allegedly falsely advertising I Can’t Believe It’s Not Butter! Spray as containing “0 calories” and “0g fat” when, according…
![](https://truthinadvertising.org/wp-content/uploads/2015/05/WEB-Pure-Leaf-Extra-Sweet-Tea.jpg)
Pure Leaf Iced Tea “All Natural” Claims
March 2018: A federal judge dismissed the claims relating to Pepsi’s carbonated soft drinks When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.…
![](https://truthinadvertising.org/wp-content/uploads/2018/05/Breyers-Delights-Ice-Creams.jpg)
Breyers Delights Ice Cream
In May 2018, a class-action lawsuit was filed against Unilever for allegedly deceptively advertising Breyers Delights ice creams. Specifically, plaintiffs allege that the company misleadingly markets the products as “light”…
![](https://truthinadvertising.org/wp-content/uploads/2018/05/Knorr-Pasta-Sides-Alfredo.jpg)
Knorr Pasta Sides Alfredo Products
In May 2018, a class-action lawsuit was filed against Unilever for allegedly deceptively using You know when you buy a big bag of chips, and you’re all psyched for a…
![](https://truthinadvertising.org/wp-content/uploads/2014/01/WEB-Ben-Jerrys-.jpg)
“All Natural” Ben & Jerry’s Products
May 2014: The named plaintiff voluntarily dismissed this action When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. January 2014:…
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Ben & Jerry’s
August 2013: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. November 2012: This case…
![](https://truthinadvertising.org/wp-content/uploads/2017/07/Suave-Naturals-Rainforest-Fresh-Shampoo.jpg)
Suave® Products
January 2018: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. May 2017: A class-action…
![](https://truthinadvertising.org/wp-content/uploads/2014/03/WEB-ICBINB-spray-.jpg)
I Can’t Believe It’s Not Butter! Spray
September 2017: After the Jones appeal was dismissed, the parties agreed to continue the stay in this case pending a U.S. Supreme Court decision in a related case, Briseno v.…
![](https://truthinadvertising.org/wp-content/uploads/2016/07/WEB-Seventh-Generation-Hand-Soap.jpg)
Various Seventh Generation Cleaning and Personal Care Products
July 2017: The appeal was voluntarily dismissed, the reasons for which have not been disclosed. May 2017: An objector filed a Notice of Appeal regarding the settlement approval. April 2017:…
![](https://truthinadvertising.org/wp-content/uploads/2014/09/WEB-Suave-Naturals.jpg)
Suave Naturals
December 2016: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not disclosed. August 2014: A class-action lawsuit…
![](https://truthinadvertising.org/wp-content/uploads/2013/11/WEB-Suave-Keratin.jpg)
Suave® Professionals Keratin Infusion 30 Day Smoothing Kit
March 2014: The Naiser action was dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled. because the matter was resolved as part…
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“TRESemmé Naturals” Shampoos and Conditioners
September 2013: This action was dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled. as to the named plaintiff. The reasons have…
![](https://truthinadvertising.org/wp-content/uploads/2014/05/WEB-Suave-Keratin-30-day1.jpg)
Suave Professionals Keratin Smoothing Kit
March 2016: The Seventh Circuit Court of Appeals affirmed the district court’s decision to approve the settlement. July 2014: A federal judge approved the settlement to this lawsuit. February 2014:…
![](https://truthinadvertising.org/wp-content/uploads/2015/06/WEB-Degree-Ultra-Clear-Pure-Clean.jpg)
Degree® and Dove® Deodorants
October/November 2015: This action was dismissed When a complaint is dismissed with prejudice, it cannot be refiled., in accordance with the terms of a Confidential Settlement Agreement. June 2015: A…
![](https://truthinadvertising.org/wp-content/uploads/2016/07/WEB-Tresemme-Naturals.jpg)
TRESemmé Naturals
March 2017: The appeal was voluntarily dismissed, the reasons for which have not been disclosed. November 2016: An objector filed a Notice of Appeal regarding the final approval of the…
![](https://truthinadvertising.org/wp-content/uploads/2014/10/WEB-degree-dry-protection-deodorant.jpg)
Degree® Deodorants
September 2015: A federal judge dismissed this lawsuit. The false advertising claims were dismissed because plaintiffs did not sufficiently allege that advertisements are false and that they relied on such…