
Breyers Natural Vanilla Ice Creams
Allegations: Falsely marketing that the vanilla flavor in products comes from the vanilla plant
In May 2020, a class-action lawsuit was filed against Unilever for allegedly misleadingly marketing that the flavoring ingredient in Breyers Homemade Vanilla Ice Cream is vanilla when, according to plaintiffs, the ingredients list does not include a vanilla ingredient and reveals that the ice cream contains unspecified “Natural Flavor.” (Falborn et al v. Unilever United States, Inc., Case No. 20-cv-4138, S.D.N.Y.)
For more of TINA.org’s coverage of vanilla marketing claims, click here.
Allegations: Falsely marketing that the vanilla flavor in products comes from the vanilla plant
Allegations: Misleadingly marketing products as mint ice cream when the ingredients list does not identify any mint ingredients
Allegations: Falsely marketing the exclusive flavoring ingredient is vanilla when most of the flavor does not come from vanilla beans
Allegations: Misleadingly marketing ice cream as vanilla
Class-action lawsuit asks: Where’s the mint?
TINA.org is currently tracking 70 class actions challenging claims that a variety of foods and beverages are truly vanilla.
A popular summertime treat is the subject of a current trend in class-action litigation.