5 Not-So-Natural Personal Care Products
With Earth Day right around the corner, here’s a handful of items whose earthy claims have been challenged.
July 2017: The appeal was voluntarily dismissed, the reasons for which have not been disclosed.
May 2017: An objector filed a Notice of Appeal regarding the settlement approval.
July 2016: Plaintiffs moved for preliminary approval of a proposed settlement agreement reached in a false advertising class-action lawsuit against Seventh Generation. The complaint, which was originally filed in 2014, alleges that various Seventh Generation cleaning and personal care products – including All Purpose Cleaner, Automatic Dishwasher Gel, Baby Lotion, Laundry Powder, and Hand Soap – are deceptively marketed as natural, non-toxic, and hypoallergenic when, in reality, they contain non-natural ingredients and some of the ingredients are hazardous to human health. According to the proposed settlement terms, class members with proof of purchase may receive a full refund while class members without proof of purchase may receive half of the average purchase price. In addition, the company agreed not to use the terms “All Natural” and “100% Natural” on product labels and set specific conditions for the use of the word “Natural” on any of the products. (Rapoport-Hecht et al v. Seventh Generation, Inc., Case No. 14-cv-9087, S. D. NY.)
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