December 2016: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not disclosed.

August 2014: A class-action lawsuit was filed against Unilever for allegedly falsely representing its Suave NATURALS products – including Suave Naturals juicy green apple shampoo, Suave Naturals wild cherry blossom conditioner, Suave Naturals everlasting sunshine body wash, Suave Naturals mango mandarin body lotion, and Suave KiDS Naturals Head to Toe Wash soothing lavender – as “natural” when they actually contain unnatural, synthetic ingredients. (Paulino et al v. Conopco, Inc. dba Unilever, Case No. 14-cv-05145, E. D. NY.).

For more information about other class-action lawsuits against Unilever and TINA.org’s coverage of the company, click here.

 


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Suave Professionals Shampoo and Conditioner

Class Action

Suave Professionals Shampoo and Conditioner

Allegations: Misleadingly marketing products as being able to “nourish” and “replenish” hair and reduce hair loss when the products contain an ingredient – DMDM hydantoin – that causes significant hair…

Suave® Products

Class Action

Suave® Products

January 2018: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. May 2017: A class-action…

Suave Professionals Keratin Smoothing Kit

Class Action

Suave Professionals Keratin Smoothing Kit

March 2016: The Seventh Circuit Court of Appeals affirmed the district court’s decision to approve the settlement. July 2014: A federal judge approved the settlement to this lawsuit. February 2014:…


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Suave Professionals Keratin Infusion 30-Day Smoothing Kit

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Suave Professionals Keratin Infusion 30-Day Smoothing Kit

According to a lawsuit, Suave marketed its Keratin Infusion 30-day Smoothing Kit as formaldehyde-free and safe when it actually contained a chemical called “DMDM Hydantoin, a chemical that is known…