Suave® Professionals Keratin Infusion 30 Day Smoothing Kit

March 2014: The Naiser action was dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled. because the matter was resolved as part of the nationwide settlement in Reid.

February 2014: The Wells action was dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled. because the matter was resolved as part of a nationwide settlement in another case, Reid et al v. Unilever.

October 2013: A class-action lawsuit was filed against Unilever and Conopco in California for allegedly falsely advertising Suave® Keratin Infusion 30 Day Smoothing Kit. Specifically, the complaint alleges that the companies falsely represent that the hair product would smooth hair and coat it with Keratin, a protein naturally found in hair, without informing consumers that the ingredients cause significant hair loss. (Wells et al v. Unilever United States, Inc., Lek Inc., and Conopco, Inc. d/b/a Unilever Home & Personal Care USA, Case No. 13-cv-04749, N. D. CA.).

A month earlier, in September 2013, a federal judge denied Unilever’s and Conopco’s motion to dismiss a separate but almost identical class-action lawsuit filed against them in Kentucky. That complaint, which was removed to federal court in April 2013, also alleges that the companies represented that the Smoothing Kit would smooth hair and coat it with Keratin when the ingredients in the product actually cause significant hair loss. (Naiser et al v. Unilever United States, Inc., Lek Inc., and Conopco, Inc., d/b/a Unilever Home & Personal Care USA, Case No. 13-cv-00395, W. D. KY.).

For more information about other similar class-action lawsuits regarding Suave® Professionals Keratin Infusion 30 Day Smoothing Kit and TINA.org’s coverage of the issue, click here.