January 2018: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed.

May 2017: A class-action lawsuit was filed against Conopco, Inc. for allegedly falsely marketing Suave® NATURALS shampoos, conditioners, body washes, and body lotions, and Suave® KiDS Natural Head to Toe Wash as natural when, according to the plaintiffs, the products contain unnatural and synthetic ingredients. (Hain et al v. Conopco, Inc., Case No. 17-cv-3656, C. D. CA.)

For more information about natural claims, click here.


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Suave Professionals Shampoo and Conditioner

Class Action

Suave Professionals Shampoo and Conditioner

Allegations: Misleadingly marketing products as being able to “nourish” and “replenish” hair and reduce hair loss when the products contain an ingredient – DMDM hydantoin – that causes significant hair…

Suave Naturals

Class Action

Suave Naturals

December 2016: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not disclosed. August 2014: A class-action lawsuit…

Suave Professionals Keratin Smoothing Kit

Class Action

Suave Professionals Keratin Smoothing Kit

March 2016: The Seventh Circuit Court of Appeals affirmed the district court’s decision to approve the settlement. July 2014: A federal judge approved the settlement to this lawsuit. February 2014:…


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Suave Professionals Keratin Infusion 30-Day Smoothing Kit

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Suave Professionals Keratin Infusion 30-Day Smoothing Kit

According to a lawsuit, Suave marketed its Keratin Infusion 30-day Smoothing Kit as formaldehyde-free and safe when it actually contained a chemical called “DMDM Hydantoin, a chemical that is known…