Dove Sensitive Hypoallergenic Body Wash
Allegations: Falsely marketing products as hypoallergenic
Dove Vitality Renewal Firming Body Wash
Case Name (Date)
Fitzgerald et al. v. Unilever United States, Inc.
26-cv-1488, N.D.N.Y.
(July 2026)
Product/Service
Dove Vitality Renewal Firming Body Wash
Allegations
Misleadingly marketing that products contain collagen when they contain an imitation plant-derived instead of a genuine animal-derived collagen
Status
Pending
Class-Action Tracker
Dove Men+Care 0% Aluminum Deodorant
Allegations: Falsely marketing that products do not contain alcohol ingredients when they contain benzyl alcohol
Dove Retinol Skin Cleansers
Allegations: Deceptively advertising that products deliver the anti-aging benefits of retinol
Love Beauty & Planet and Dove Men + Care Products
Allegations: Falsely marketing that products contain specific amounts of “naturally derived” and/or “plant-based” ingredients
Dove Invisible Dryspray
Allegations: Falsely advertising that products do not leave white marks
Several Brands of Unilever Dry Shampoos
Allegations: Failing to disclose products contain high levels of the carcinogen benzene
Dove Invisible Advanced Care Antiperspirant for Women
Allegations: Falsely marketing products as causing “no white marks on 100 colors” and being “invisible” when the active ingredient actually causes white marks
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Allegations: Deceptively marketing products as “anti yellow stains” and “anti white marks” when the active ingredient actually causes both
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Allegations: Misleadingly representing that products prevent white marks and stains when they actually cause both
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Allegations: Failing to disclose products contain the carcinogen benzene
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Allegations: Failing to disclose that products may contain the carcinogen benzene
Unilever Products
Allegations: Failing to disclose that products contain the carcinogen benzene
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Allegations: Falsely marketing that products contain natural oil ingredients when the oils in them are synthetic
Several Unilever Brands of Dry and Foam Shampoos
Allegations: Failing to disclose that products contain the carcinogen benzene
Dove Deep Moisture Bodywash
Allegations: Misleadingly advertising bodywash as “microbiome gentle” when it contains ingredients that cause skin reactions, and as containing “skin-natural nourishers” when it contains synthetic ingredients
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