CATrends: ‘Anti Stain’ and ‘Anti Mark’ Antiperspirants
Class-action lawsuits allege antiperspirants’ marketing claims don’t stick.
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Axe Antiperspirants
Allegations: Deceptively marketing that products provide “Anti Marks Protection” when the active ingredient actually causes white marks and yellow stains
Packaging of Degree, Dove and Axe
In August 2020, a class-action lawsuit was filed against Unilever for allegedly deceptively using You know when you buy a big bag of chips, and you’re all psyched for a…
Axe Anti-Marks Antiperspirants
October 2019: This case was transferred to federal court. (Case No. 19-cv-2723, E. D. MO.) July 2019: A class-action lawsuit was filed against Unilever for allegedly falsely marketing that its…