CATrends: ‘Anti Stain’ and ‘Anti Mark’ Antiperspirants
Class-action lawsuits allege antiperspirants’ marketing claims don’t stick.
Degree deodorant
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Degree MotionSense UltraClear Black + White
Allegations: Misleadingly marketing products as providing “stain-free protection” and as “anti” white marks and yellow stains when the active ingredient actually causes both
Degree MotionSense UltraClear Black + White Dryspray Antiperspirant
Allegations: Misleadingly marketing that products reduce white marks and yellow stains when they actually cause both
Packaging of Degree, Dove and Axe
In August 2020, a class-action lawsuit was filed against Unilever for allegedly deceptively using You know when you buy a big bag of chips, and you’re all psyched for a…
Degree MotionSense UltraClear Black + White Women’s Antiperspirants
October 2019: This case was transferred from state court to federal court. (Case No. 19-cv-2726, E. D. MO.) July 2019: A class-action lawsuit was filed against Unilever for allegedly misleadingly…
Degree MotionSense UltraClear Black + White DrySpray
October 2019: This case was transferred from state court to federal court. (Case No. 19-cv-2703, E. D. MO.) July 2019: A class-action lawsuit was filed against Unilever for allegedly falsely…
Degree® and Dove® Deodorants
October/November 2015: This action was dismissed When a complaint is dismissed with prejudice, it cannot be refiled., in accordance with the terms of a Confidential Settlement Agreement. June 2015: A…
Degree® Deodorants
September 2015: A federal judge dismissed this lawsuit. The false advertising claims were dismissed because plaintiffs did not sufficiently allege that advertisements are false and that they relied on such…