
Unilever
The Latest

TINA.org Supports FTC’s ‘Click to Cancel’ Rule against Industry Challenge
Companies should not be able to trap consumers into subscriptions that they do not want.

Consumers Throw Flags on Super Bowl Advertisers
Six big game marketers that have been accused of fumbling ad claims.

Most Deceptive Ads of 2023
Some of the worst ads TINA.org covered this year.

Hair-Raising Claims by Unilever’s Nutrafol Reported to Regulators
TINA.org files complaint with the FDA and FTC over company’s hair growth claims.

Consumer Alert: Hair Growth Products
Supplement and serum companies are targeting consumers experiencing hair loss.

Nutrafol Needs to Shed Its Deceptive Hair Growth Claims
Illegal claims that company’s products prevent hair loss also need to go.

Breyers Mint Chocolate Chip Ice Cream
Class-action lawsuit asks: Where’s the mint?

Talenti Gelato
Ingredients contradict claims that frozen dessert is ‘non-GMO, vegan and gluten-free.’

Dove Men ‘Plant-Based Care’
Spoiler: It’s not so much the overall care that is plant-based but rather specific moisturizing ingredients.

TINA’s Take: The Paid Ads Left Out of the Facebook Ad Boycott
It’s disingenuous for brands to suggest they are boycotting a platform and then still run ads on that platform.
Class-Action Tracker

Knorr Rice & Pasta Sides
Allegations: Falsely marketing products as containing “No Artificial Flavors or Preservatives”

Pure Leaf Tea
Allegations: Falsely marketing products as “Brewed in USA”

Dove Invisible Dryspray
Allegations: Falsely advertising that products do not leave white marks

Several Brands of Unilever Dry Shampoos
Allegations: Failing to disclose products contain high levels of the carcinogen benzene

Dove Invisible Advanced Care Antiperspirant for Women
Allegations: Falsely marketing products as causing “no white marks on 100 colors” and being “invisible” when the active ingredient actually causes white marks

Dove Men + Care Stain Defense Antiperspirants
Allegations: Deceptively marketing products as “anti yellow stains” and “anti white marks” when the active ingredient actually causes both

Stain Defense Line of Dove Men + Care
Allegations: Misleadingly representing that products prevent white marks and stains when they actually cause both

Hellmann’s Olive Oil Mayonnaise Dressing
Allegations: Misleadingly marketing product as made with olive oil

Breyers Natural Vanilla Ice Creams
Allegations: Falsely marketing that the vanilla flavor in products comes from the vanilla plant

Liquid I.V. Hydration Multiplier Drink Mixes
Allegations: Falsely marketing products as containing “No Preservatives”

Nutrafol Women
Allegations: Falsely marketing that the ingredients in products are “medical grade” and “clinically proven” to treat hair loss and that products were formulated by physicians

Various Dry Shampoos
Allegations: Failing to disclose products contain the carcinogen benzene

Suave 24-hour Protection Aerosol Antiperspirants
Allegations: Misleadingly marketing products as safe without disclosing that they contain the carcinogen benzene

Nutrafol Hair Growth Products
Allegations: Misleadingly marketing products as “clinically proven” to improve hair growth and prevent shedding

Nutrafol Products
Allegations: Making misleading claims in the marketing for Nutrafol

Maille Mustards

Ben & Jerry’s Ice Cream
Allegations: Falsely marketing that the company uses an ethical supply chain when at least one of its suppliers employs migrant child labor

The Laundress Household Cleaners
Allegations: Misleadingly marketing products as non-toxic when they contain harmful bacteria

Unilever’s Dry Shampoos
Allegations: Failing to disclose that products may contain the carcinogen benzene

Unilever Products
Allegations: Failing to disclose that products contain the carcinogen benzene

Dove Advanced Antiperspirant Deodorant
Allegations: Falsely marketing that products contain natural oil ingredients when the oils in them are synthetic

Several Unilever Brands of Dry and Foam Shampoos
Allegations: Failing to disclose that products contain the carcinogen benzene

Breyers Mint Chocolate Chip Ice Cream
Allegations: Misleadingly marketing products as mint ice cream when the ingredients list does not identify any mint ingredients

Suave Antiperspirants
Allegations: Failing to disclose products contain the carcinogen benzene

Various Murad Products
Allegations: Misleadingly marketing that products could be used in the eye area when they contain color additives that aren’t safe to use near the eyes

Magnum Vanilla Ice Cream Products
Allegations: Misleadingly representing that vanilla is the exclusive flavoring ingredient when it’s not

Degree MotionSense UltraClear Black + White
Allegations: Misleadingly marketing products as providing “stain-free protection” and as “anti” white marks and yellow stains when the active ingredient actually causes both

Breyers Natural Vanilla Ice Cream
Allegations: Falsely marketing the exclusive flavoring ingredient is vanilla when most of the flavor does not come from vanilla beans

Degree MotionSense UltraClear Black + White Dryspray Antiperspirant
Allegations: Misleadingly marketing that products reduce white marks and yellow stains when they actually cause both

Suave Professionals Shampoo and Conditioner
Allegations: Misleadingly marketing products as being able to “nourish” and “replenish” hair and reduce hair loss when the products contain an ingredient – DMDM hydantoin – that causes significant hair…

Axe Antiperspirants
Allegations: Deceptively marketing that products provide “Anti Marks Protection” when the active ingredient actually causes white marks and yellow stains

Dove Deep Moisture Bodywash
Allegations: Misleadingly advertising bodywash as “microbiome gentle” when it contains ingredients that cause skin reactions, and as containing “skin-natural nourishers” when it contains synthetic ingredients

TRESemmé Keratin Smooth Shampoos
Allegations: Misleadingly marketing the benefits shampoos provide

Breyers Delights Vanilla Bean Low Fat Ice Cream
Allegations: Misleadingly marketing ice cream as vanilla

Murad Clarifying Oil-Free Water Gel Products

TRESemmé Keratin Hair Shampoos

Packaging of Degree, Dove and Axe

Breyers Homemade Vanilla Ice Cream

Breyers Natural Vanilla Ice Cream

Breyers Delights Vanilla Bean Ice Cream

St. Ives Body Lotions

“Happy Cows” Claims on Ben & Jerry’s Ice Creams

St. Ives Lotions and Body Washes

Degree MotionSense UltraClear Black + White Women’s Antiperspirants

Degree MotionSense UltraClear Black + White DrySpray

Axe Anti-Marks Antiperspirants

Breyers Vanilla Ice Cream

St. Ives Apricot Scrub

I Can’t Believe It’s Not Butter! Sprays

Pure Leaf Iced Tea “All Natural” Claims

Breyers Delights Ice Cream

Knorr Pasta Sides Alfredo Products

“All Natural” Ben & Jerry’s Products

Ben & Jerry’s

Suave® Products

I Can’t Believe It’s Not Butter! Spray

Various Seventh Generation Cleaning and Personal Care Products

Suave Naturals

Suave® Professionals Keratin Infusion 30 Day Smoothing Kit

“TRESemmé Naturals” Shampoos and Conditioners

Suave Professionals Keratin Smoothing Kit

Degree® and Dove® Deodorants

TRESemmé Naturals
