Gain Original Aroma Boost
Allegations: Misleadingly marketing laundry detergents as if they are beneficial for the environment
Tide Pods
In July 2015, a class-action lawsuit was filed against Procter & Gamble for, among other things, allegedly deceptively marketing Tide Pods laundry detergent as a detergent, stain remover, and brightener without adequately disclosing that the pods cause permanent blue/purple stains on white and light colored laundry. (Guariglia et al v. The Procter & Gamble Company and The Procter & Gamble Distributing LLC, Case No. 15-cv-4307, E. D. NY.)
For more information about other class-action lawsuits filed against Procter & Gamble and TINA.org’s coverage of the company, click here.
Class-Action Tracker
Tide purclean Laundry Detergent
Allegations: Falsely marketing products as plant based
Tide purclean Detergent
Allegations: Falsely marketing the detergent as “plant based” when it contains ingredients that come from petroleum
Tampax Pure Cotton
Allegations: Misleadingly marketing products as “100% organic cotton” and being “the best of science & nature”
DayQuil Super C
Allegations: Misleadingly marketing products as if they alleviate cold and flu symptoms when fine print on the side of the product packaging discloses that the products are “not intended to…
Vicks VapoCool Severe Honey Lemon Chill
Allegations: Falsely and misleadingly marketing Vicks VapoCool Severe Honey Lemon Chill
DayQuil Cough Medicine
Allegations: Falsely marketing medicine as “non-drowsy” when an ingredient causes drowsiness
Ovulation Test Kits
Allegations: Falsely advertising the accuracy of ovulation test kits
Tide free & gentle Laundry Detergent
Allegations: Misleadingly marketing that the product contains enough detergent for 64 loads of laundry
Oral-B Charcoal-Infused Toothbrushes
Allegations: Falsely marketing that toothbrushes whiten teeth when they don’t
Metamucil
Allegations: Falsely marketing that products help support “Healthy Blood Sugar Levels,” “Appetite Control,” and “Digestive Health” when scientific evidence shows they don’t
Tampax Pure Cotton Tampons
Allegations: Misleadingly marketing Tampax Pure Cotton Tampons
Oral-B Glide Dental Floss
Allegations: Misleadingly marketing products using the phrase “Pro-Health” when testing shows they likely contain chemicals that are harmful to humans and the environment
Old Spice, Secret, Aussie, and Pantene Aerosol Products
Allegations: Failing to disclose that products contain the carcinogen benzene
Bounty Select-A-Size Paper Towels
Allegations: Products contain fewer paper towels than advertised
Pure by Gillette Shave Cream
Allegations: Falsely marketing products as pure
Febreze
Allegations: Falsely marketing that products “eliminate[] odors” when they do not
Old Spice and Secret Body Sprays
Allegations: Failing to disclose products contain the carcinogen benzene
Pantene, Aussie, Herbal Essences, and Other Brands of Aerosol Hair Products
Allegations: Failing to disclose products contain the carcinogen benzene
Vicks ZzzQuil Pure Zzzs
Allegations: Misleadingly marketing the amount of melatonin in supplements
Various Procter & Gamble Aerosol Products
Allegations: Failing to disclose products contain a carcinogen
Crest Charcoal Toothpastes
Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
Pampers Pure Protection Diapers
Allegations: Misleadingly marketing diapers as plant-based when more of the content comes from petroleum than from plants
Warranties on Gillette, Venus, Braun, and Oral-B Products
Allegations: Failing to timely disclose that warranties are conditioned upon using authorized repair services and replacement parts
Pringles Chips and More
Allegations: Failing to disclose chips contain harmful ingredients and misleadingly marketing chips as containing evaporated cane juice when they actually contain sugar
DayQuil Medicines with DXM
Allegations: Misleadingly marketing medicines as “non-drowsy” when an ingredient in them causes drowsiness
Old Spice Products
Allegations: Failing to disclose that products contain the carcinogen benzene
Pantene Pro-V Nature Fusion
Allegations: Misleadingly using the word “Nature” and images of an avocado and a green leaf to make consumers believe products are natural when they actually contain non-natural ingredients
Crest and Oral-B Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Crest Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpaste will repair damaged gums and enamel
Crest Gum & Enamel Repair Toothpastes
Allegations: Falsely marketing that the toothpastes repair gums
Duracell LED Flashlights with Replacement Batteries
Allegations: Misleadingly advertising the amount of time Duracell LED flashlights provide light and the lifespan of the flashlights while in storage
Herbal Essences Bio Renew Vanilla Honey & Vitamin B Shampoo
Allegations: Misleadingly marketing shampoos as plant-based and natural by using the phrase “Real Botanicals” and the Royal Botanical Gardens Kew seal on the bottles
Crest Gum & Enamel Repair Toothpaste
In January 2021, a class-action lawsuit was filed against The Procter & Gamble Company for allegedly falsely advertising that Crest Gum & Enamel Repair Toothpaste will repair gums when, according…
Charmin Freshmates Flushable Wipes
July 2020: A federal judge granted final approval of the settlement agreement. For more information, go to http://www.belfiorewipesettlement.com/. March 2020: A federal judge preliminarily approved a settlement agreement in which…
Febreze Car Vent Clips
In May 2020, a class-action lawsuit was filed against The Procter & Gamble Company for allegedly misleadingly marketing Frebreze Car Vent Clips as lasting for up to 30 days, “safe…
Herbal Essences Wild Naturals Hair Products
January 2019: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. February 2017: A class-action…
Charmin Freshmates® Flushable Wipes
April 2019: A federal judge granted final approval of the settlement agreement. November 2018: A federal judge preliminarily approved a settlement agreement that would provide class members with monetary and…
Balsam Color Hair Dyeing Kits
March 2018: This case was consolidated with another similar lawsuit pending in Alabama, Jones v. Coty, Inc. (Case No. 16-cv-622, S. D. AL.) February 2018: This case was transferred to…
Gillete® Fusion ProGlide Sensitive 2-in-1 Shave Gel
August 2018: This case was transferred to federal court. (Case No. 18-cv-6844, C.D. Cal.) April 2018: A class-action lawsuit was filed against Procter & Gamble for allegedly misleadingly using You…
Pampers “natural clean” Wipes
January 2018: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. October 2017: A class-action…
Align®
April 2018: A federal judge granted final approval of the settlement agreement. December 2017: A federal judge preliminarily approved the settlement agreement. A final fairness hearing is scheduled for April…
Ivory® Dish Detergent
A class-action lawsuit was filed against The Procter and Gamble Company for allegedly misleadingly marketing that Ivory® Dish Detergent is “gentle on hands” and “designed to have mild, long-lasting suds”…
Pampers Baby Wipes
December 2017: The parties informed the Court that they reached a settlement agreement and anticipate filing a stipulation to dismiss the case. The terms of the settlement have not been…
Several Brands of Flushable Wipes
In December 2017, a class-action lawsuit was filed against several manufacturers of flushable wipes – specifically, Costco, CVS, Kimberly-Clark, Procter & Gamble, Target, Walgreens, and Walmart – for allegedly falsely…
Duracell Ultra Advanced and Ultra Power Batteries
March 2016: The U.S. Supreme Court denied An order the U.S. Supreme Court issues to review a lower court’s judgment.. January 2015: TINA.org filed an amicus brief supporting a December…
Crest Sensitivity Toothpaste
March 2014: The appeal was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. pursuant to a settlement agreement. The terms of the settlement have not been…
Flushable Wipes: Pampers® Kandoo® and Charmin Freshmates®
December 2016: An amended complaint was filed in the state court action against Procter & Gamble and Nehemiah Manufacturing Company. Specifically, the complaint alleges that the companies deceptively market Pampers…
“Unscented” Deodorants
May 2015: This action was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.. The reasons for the dismissal have not…
The Packaging for Gillette® and Old Spice® Deodorants
October 2015: The named plaintiff dismissed this action When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.. The reasons for the dismissal have…
Pantene® Pro-V Expert Collection Advanced Keratin Repair Products
February 2016: The lawsuit was dismissed When a complaint is dismissed with prejudice, it cannot be refiled.. The reasons for the dismissal have yet to be disclosed. November 2015: A…
Tide® Liquid Detergent
March 2016: The lawsuit was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.. The reasons for the dismissal have not yet been disclosed. November 2015:…
Duracell Batteries with the Duralock Ring
In March 2016, a federal judge dismissed a class-action lawsuit filed against Gillette and Procter & Gamble alleging that the marketing for Duracell AA and AAA Copper Top batteries with…
Duralock Batteries
In October 2015, a federal judge dismissed a class-action lawsuit against the makers of Duracell batteries alleging, among other things, that the marketing (including TV and radio commercials, and product…
Gillette® and Old Spice® Deodorants
December 2014: The parties agreed to dismiss this lawsuit. The reasons for the dismissal have not yet been disclosed. September 2014: A class-action lawsuit was filed against Procter & Gamble…
The Latest
Worst Ads of 2020 according to TINA.org
Microban 24
Sanitizing spray does not provide 24-hour protection against viruses, despite what its TV commercial may make you think.
Tide Purclean
Laundry detergent’s “plant-based” claims come under scrutiny.
Cascade Platinum
Detergent brand uses greenwashing in effort to convince consumers that running a less than full dishwasher is actually good for the environment.
Williams-Sonoma to Pay $1 Million to Settle Deceptive Ad Lawsuit Sparked by TINA.org
FTC takes action against home goods and kitchenware company for misleading made in the USA claims.