
Crest and Oral-B Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Forbes et al. v. The Procter & Gamble Co.
22-cv-9330, S.D.N.Y.
(Oct. 2022)
Oral-B Charcoal Soft Whitening Therapy Toothbrush, Oral-B Clinical Charcoal Battery Powered Toothbrush, and Oral-B Charcoal Electric Toothbrush Replacement Brush Heads Refills
Falsely marketing that “charcoal-infused bristles” will “naturally whiten[] teeth” in one week when they do not whiten teeth
Pending
Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Allegations: Misleadingly marketing products using the phrase “Pro-Health” when testing shows they likely contain chemicals that are harmful to humans and the environment
Allegations: Failing to timely disclose that warranties are conditioned upon using authorized repair services and replacement parts
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