
Crest Charcoal Toothpastes
Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
Helterbrand v. Procter & Gamble Co.
21-cv-855, E.D. Mo.
(March 2021)
Crest and Oral-B Gum & Enamel Repair Toothpastes
Misleadingly representing that toothpastes will repair damaged gums and enamel
Pending
Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
Allegations: Misleadingly representing that toothpaste will repair damaged gums and enamel
Allegations: Falsely marketing that the toothpastes repair gums
In January 2021, a class-action lawsuit was filed against The Procter & Gamble Company for allegedly falsely advertising that Crest Gum & Enamel Repair Toothpaste will repair gums when, according…
March 2014: The appeal was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. pursuant to a settlement agreement. The terms of the settlement have not been…
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