Crest Charcoal Toothpastes
Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
Crest Gum & Enamel Repair Toothpaste
In January 2021, a class-action lawsuit was filed against The Procter & Gamble Company for allegedly falsely advertising that Crest Gum & Enamel Repair Toothpaste will repair gums when, according to the complaint, the FDA does not indicate that any over-the-counter oral care product helps repair gums and gums do not grow back once the tissue has pulled away from teeth. (Nieves et al v. The Procter & Gamble Company, Case No. 21-cv-186, S.D.N.Y.)
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Class-Action Tracker
Crest and Oral-B Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Crest Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpaste will repair damaged gums and enamel
Crest Gum & Enamel Repair Toothpastes
Allegations: Falsely marketing that the toothpastes repair gums
Crest Sensitivity Toothpaste
March 2014: The appeal was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. pursuant to a settlement agreement. The terms of the settlement have not been…
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