
Crest Charcoal Toothpastes
Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
Keirsted et al v. The Proctor & Gamble Co.
21-cv-5648, M.D. Fla.
(May 2021)
Crest Gum & Enamel Repair Toothpaste
Misleadingly representing that toothpaste will repair damaged gums and enamel
Pending
Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Allegations: Falsely marketing that the toothpastes repair gums
In January 2021, a class-action lawsuit was filed against The Procter & Gamble Company for allegedly falsely advertising that Crest Gum & Enamel Repair Toothpaste will repair gums when, according…
March 2014: The appeal was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. pursuant to a settlement agreement. The terms of the settlement have not been…
When companies green it, they better mean it.
Several products marketed as “non-drowsy” contain an ingredient that causes drowsiness, lawsuits claim.
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