Crest Gum & Enamel Repair Toothpaste
Allegations: Falsely advertising that toothpaste will repair gums
Crest and Oral-B Gum & Enamel Repair Toothpastes
Case Name (Date)
Drake et al. v. The Procter & Gamble Co.
21-cv-279, S.D. Ill.
(Feb. 2021)
Helterbrand v. Procter & Gamble Co.
21-cv-855, E.D. Mo.
(March 2021)
Product/Service
Crest and Oral-B Gum & Enamel Repair Toothpastes
Allegations
Misleadingly representing that toothpastes will repair damaged gums and enamel
Status
Drake case: Settled
(Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.)
Helterbrand case: Remanded to state court
Class-Action Tracker
Crest Gum & Enamel Repair Toothpastes
Allegations: Falsely marketing that the toothpastes repair gums
Crest Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpaste will repair damaged gums and enamel
Crest Charcoal Toothpastes
Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
Crest Sensitivity Toothpaste
March 2014: The appeal was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. pursuant to a settlement agreement. The terms of the settlement have not been…
The Latest
Secret Clinical 72 HR Clear Gel
Excess product packaging collides with commitments to sustainability.
CATrends: Advertised Number of Loads on Liquid Laundry Detergents
Get a load of this.
Researchers Call on FDA (Again) to Remove ‘Ineffective’ OTC Cold and Flu Medicines
Products marketed to clear up stuffy noses and relieve sinus congestion don’t work, researchers say.
Companies Accused of Greenwashing
When companies green it, they better mean it.
CATrends: OTC Cold and Flu Medicines Falsely Marketed as ‘Non-Drowsy’
Several products marketed as ‘non-drowsy’ contain an ingredient that causes drowsiness, lawsuits claim.