Lowry et al. v. Procter & Gamble Co.
25-cv-108, W.D. Wash.
(Jan. 2025)
Charmin toilet paper
Falsely marketing that the brand “Keep[s] Forests as Forests” and protects, grows and restores trees when the company uses harmful logging practices to source materials and replaces the trees it cuts with trees that are valuable for logging instead of trees that “mimic” the trees that it cut down
Misleadingly referencing the Forest Stewardship Council (FSC) in marketing when only a small fraction of the wood pulp used in products is from FSC-certified forests
Misleadingly using the Rainforest Alliance Certified logo on its website when the Rainforest Alliance stopped its certification program
Misleadingly using a Rainforest Alliance Forest Allies logo on product packaging that is “practically identical” to the certification seal when the Forest Allies program has no certification process and is actually a program that supports forests in the tropics
Pending
July 2020: A federal judge granted final approval of the settlement agreement. For more information, go to http://www.belfiorewipesettlement.com/. March 2020: A federal judge preliminarily approved a settlement agreement in which…
April 2019: A federal judge granted final approval of the settlement agreement. November 2018: A federal judge preliminarily approved a settlement agreement that would provide class members with monetary and…
December 2016: An amended complaint was filed in the state court action against Procter & Gamble and Nehemiah Manufacturing Company. Specifically, the complaint alleges that the companies deceptively market Pampers…
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