NCPW 2025: Fighting against Deceptive Marketing
If you’ve been misled by an ad, regulators want to hear from you. We do too.
Olay Retinol Cleansers
Case Name (Date)
Kobus et al. v. The Procter & Gamble Co.
25-cv-770, N.D. Cal.
(Jan. 2025)
Product/Service
Olay Retinol Rinse-Off Cleansers
Allegations
Falsely marketing that products provide various benefits associated with retinol – including reducing the appearance of fine lines, wrinkles, dark spots, and pores – when they do not come in contact with the skin long enough to provide the advertised benefits
Status
Pending
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