Herbal Essences and Pantene Essential Botanicals Shampoos and Conditioners
Allegations: Falsely marketing the percentage of natural ingredients in products
Pantene Pro-V Nature Fusion
Case Name (Date)
McGinity et al v. The Procter & Gamble Co.
20-cv-8164, N.D. Cal.
(Nov. 2020)
Product/Service
Pantene Pro-V Nature Fusion shampoos and conditioners
Class-Action Tracker
Old Spice, Secret, Aussie, and Pantene Aerosol Products
Allegations: Failing to disclose that products contain the carcinogen benzene
Pantene, Aussie, Herbal Essences, and Other Brands of Aerosol Hair Products
Allegations: Failing to disclose products contain the carcinogen benzene
Various Procter & Gamble Aerosol Products
Allegations: Failing to disclose products contain a carcinogen
Pantene® Pro-V Expert Collection Advanced Keratin Repair Products
The Latest
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
NCPW 2025: Fighting against Deceptive Marketing
If you’ve been misled by an ad, regulators want to hear from you. We do too.
Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
2025 Deceptive Ad Trends
A closer look at what we’ll be monitoring in the new year.
How Investing in the Cutting Edge Can Bleed You Dry
What consumers should know about software tethering.