Herbal Essences and Pantene Essential Botanicals Shampoos and Conditioners
Allegations: Falsely marketing the percentage of natural ingredients in products
McGinity et al v. The Procter & Gamble Co.
20-cv-8164, N.D. Cal.
(Nov. 2020)
Pantene Pro-V Nature Fusion shampoos and conditioners
Allegations: Falsely marketing the percentage of natural ingredients in products
Allegations: Failing to disclose that products contain the carcinogen benzene
Allegations: Failing to disclose products contain the carcinogen benzene
Allegations: Failing to disclose products contain a carcinogen
Lawsuits allege marketing doesn’t pass the smell test.
What does this marketing term mean?
A deceptive marketing trend takes root.
If you’ve been misled by an ad, regulators want to hear from you. We do too.
How negative feelings surrounding menstruation have influenced period product marketing.