Regulatory Inquiries Put Essential Oils MLM doTerra on the Defensive Consumer News Regulatory Inquiries Put Essential Oils MLM doTerra on the Defensive MLM’s health claims fail to stand up to an increased level of scrutiny amid a worldwide pandemic.
Editorial and Sponsored Content: Whose Line Is It Anyway? Blog Editorial and Sponsored Content: Whose Line Is It Anyway? NAD decision regarding affiliate links sets a dangerous precedent for advertisers to manipulate editorial content.
ACT Dry Mouth Mouthwash, Lozenges Ad Alert ACT Dry Mouth Mouthwash, Lozenges NAD tells marketer to watch its mouth when it comes to making certain dry mouth product claims.
Byte Invisible Braces Ad Alert Byte Invisible Braces NAD takes issue with blanket disclosure regarding incentivized reviews.
DirecTV’s ‘Worry-Free’ Signal Reliability Ad Alert DirecTV’s ‘Worry-Free’ Signal Reliability When it rains it pours.
FTC, FCC to Weigh In on T-Mobile’s ‘Disparaging’ Claymation Ad Ad Alert FTC, FCC to Weigh In on T-Mobile’s ‘Disparaging’ Claymation Ad Referral to federal agencies follows AT&T complaint to the National Advertising Division.
Quicken Loans’ ‘No Registration, No Login’ Claims Ad Alert Quicken Loans’ ‘No Registration, No Login’ Claims Even without an account, lender may share users’ personal information with third parties.
Provailen’s Treatment Claims Challenged Ad Alert Provailen’s Treatment Claims Challenged Dietary supplement Provailen is making bold statements regarding arthritis treatment. NAD refers to FTC for further review.
ASPIRE Sport Drinks Ad Alert ASPIRE Sport Drinks NAD pursues action against sport drinks company, ASPIRE, for all natural claims.
Little Remedies Honey Cough Syrup Ad Alert Little Remedies Honey Cough Syrup Cough suppressant told to drop some “buzzwords” but website seems slow to catch up.
ADD-care Told to Subtract ‘Help’ Claims Ad Alert ADD-care Told to Subtract ‘Help’ Claims Self-regulatory body says research supporting ADD and ADHD health claims is unreliable.
Verizon Told to Clarify 4G LTE Coverage Maps in TV Ad Ad Alert Verizon Told to Clarify 4G LTE Coverage Maps in TV Ad A split second just isn’t enough time for consumers to pick up on important information in advertising.
SlimFast’s ‘Clinically Proven’ Weight-Loss Claims Ad Alert SlimFast’s ‘Clinically Proven’ Weight-Loss Claims Recent inquiry takes aim at company’s “clinically proven” weight-loss claims, with a somewhat surprising result.
A Toothache for Colgate Ad Alert A Toothache for Colgate Colgate is in deep water with its teeth-whitening claims for Optic White products.
L’Oréal Mascara Ad Alert L’Oréal Mascara The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus. has recommended that L’Oréal discontinue the use of eyelash inserts in…
T-Mobile Network Speed Claims Ad Alert T-Mobile Network Speed Claims T-Mobile claims in its “the simple choice” ads that even touchy, reanimated monsters know T-Mobile is a better choice for cellphone service than AT&T. In particular, T-Mobile says it has…
Starbucks Verismo Coffee System Ad Alert Starbucks Verismo Coffee System Starbucks advertised its Verismo at-home coffee system as making “coffeehouse quality lattes…” or “Lattes … made to cafe standard… ,” though presumably without acoustic folk-rock CDs and a coffee cup…
Better Business Bureau Consumer Basics Better Business Bureau The Better Business Bureau (BBB) is made up of several local chapters in the United States and Canada that all work through their parent corporation, the Council of Better Business…
Steuart’s Pain Formula Ad Alert Steuart’s Pain Formula Natural pain relief claims referred to federal agency for review.