
HSBC – Dear Customer
Financial crime evolves, and HSBC wants to help keep you safe.
The National Advertising Division (The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus.) has recommended that Ontel Products Corporation discontinue the use of before-and-after images used in advertising for the company’s Pink Armor Nail Gel product.
The before and after photos on the Pink Armor packaging depicted a drastic improvement in nail health and strength. The box included a (See Fine Print). saying the pictures were a dramatization, but NAD ruled that the disclaimer did not excuse the misleading images.
Claims made:
Even with the disclaimer, NAD found the images and accompanying testimonials to be deceptive because consumers are accustomed to seeing before and after photos as a true illustration of performance claims, so reasonable consumers could be expected to interpret Pink Armor’s pictures as such even with contradictory fine print.
Ontel disagreed with the NAD’s opinion but nevertheless agreed to comply with their request to remove the misleading ads out of respect for the self-regulatory process.
Financial crime evolves, and HSBC wants to help keep you safe.
Be wary of this supplement’s FDA claims.
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