Ad Alert


NAD finds a streak on glass cleaner's product labeling.

Apparently, the “world’s best glass cleaner” isn’t made in this part of the world.

Canisters of Sprayway glass cleaner up until recently claimed two things: (1) that the product is the “world’s best glass cleaner” and (2) that the product has been “Made in the USA since 1947.” But after Windex challenged both statements with The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus. only one of the two claims remain.

Rather than submit substantiation for its U.S.-origin claims, Sprayway opted to permanently discontinue them in response to the NAD inquiry (leaving us wondering where the glass cleaner is actually made). NAD said Sprayway can continue to call its glass cleaner the “world’s best” after it said the superlative constituted puffery, which it defined as:

an exaggerated display of the advertiser’s pride in its product … rather than an objectively provable fact requiring testing against its competitors …

Find more of our coverage on Made in the USA claims here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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