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TINA.org Hits Up the Marketing Conference Circuit

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TINA.org Hits Up the Marketing Conference Circuit

TINA.org hits the road to keep current on marketing trends and promote truthful advertising.

H.R. 3409: Protecting Pyramid Schemes, not Consumers

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H.R. 3409: Protecting Pyramid Schemes, not Consumers

Former FTC economist outlines issues with new “anti-pyramid” bill.

The Fundamental Takeaway from FTC v Vemma

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The Fundamental Takeaway from FTC v Vemma

Vemma settlement clarifies FTC’s position on what constitutes a legitimate MLM.

Flexiblity is not Free

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Flexiblity is not Free

The math doesn’t add up in your favor at FlexShopper.com’s rental site.

Yokohama Tyres FC Till I Die?

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Yokohama Tyres FC Till I Die?

At what point do teams start selling their very name in homage of the all-mighty dollar?

What You Should Know about the FTC’s Action against Vemma

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What You Should Know about the FTC’s Action against Vemma

Having combed through the 200-plus pages that the FTC filed against Vemma Nutrition Company, Vemma International Holdings, Inc., Benson K. (B.K.) Boreyko, Tom Alkazin and his wife Bethany (defendants) in…

It’s Not Simple To Jump to Another MLM

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It’s Not Simple To Jump to Another MLM

Vemma leader’s defection to another MLM may not be the end of the story.

Sunshine Week: Utah’s Small Step toward the Light

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Sunshine Week: Utah’s Small Step toward the Light

State moves closer to disclosing vital consumer complaints but there’s more work to be done.

Who’s Sponsoring Whom?

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Who’s Sponsoring Whom?

Dear P&G: I recently read that your global “Thank You Mom” advertising campaign, which has been prominently featured during the Olympics, is expected to generate $500 million in additional…

Do Media Outlets Have the Guts to Bounce Scam Ads?

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Do Media Outlets Have the Guts to Bounce Scam Ads?

Whose responsibility is it to vet ads for fraud?

Dear Mikaela Shiffrin

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Dear Mikaela Shiffrin

Dear Mikaela, I am a fan. I am a huge fan, as a lifelong skier, a former racer, and a current race coach. The success you achieved last year, rising…

Great Quote!

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Great Quote!

“Advertising today is a truth-free zone,” says Jonathan Baskin.

Perfect Polly Will Give You Nightmares

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Perfect Polly Will Give You Nightmares

Perfect Polly, the $18 plastic bird with a great informercial.

Are All Alcohol Ads Misleading?

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Are All Alcohol Ads Misleading?

I was surprised when I learned that there are no specific rules or regulations governing alcohol advertising on television. While tobacco products are prohibited from advertising on TV altogether, it’s…

Weekly Legal Roundup

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Weekly Legal Roundup

During the week of February 4, 2013, digestion, food, and make-up bubbled to the top of the legal I-think-you’re-lying-to-me landscape. Three new false advertising class actions were filed: Maybelline was…

Seriously Siri?

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Seriously Siri?

When I watched Samuel L. Jackson talk to Siri in his flirtatious way in the iPhone television commercial and how efficient she (it?) was in helping him arrange a romantic…

Ghost Orchids and Land Scams: A Review

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Ghost Orchids and Land Scams: A Review

The Orchid Thief, by Susan Orlean, leads us through exotic jungles, backyard gardens, and world-famous greenhouses all in search of the rare ghost orchid, Polyrrbiza lindenii. Notably, this endangered flower…

Julia Roberts – “Pretty Woman” or Not?

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Julia Roberts – “Pretty Woman” or Not?

Take a renowned fashion photographer, Mario Testino, and have him take photos of superstar, Julia Roberts, with lots of light (to flatter), and a soft focus and lower resolution (to…

Snubbing FTC, MLM Claims It Can Prevent and Treat COVID-19