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Great Quote!

"Advertising today is a truth-free zone,” says Jonathan Baskin.

| Laura Smith

At the National Advertising Division conference in New York City last week, I had the pleasure of listening to Jonathan Baskin, a marketing consultant who emphasizes the importance of truth in advertising.

He said many things that resonated with me, but here’s one that really struck me (thanks AdWeek for reminding me):

“We slice and dice the truth, without necessarily communicating the rest of the truth. We’ve also embellished it. Sometimes we ignore it completely,” Baskin said. “Advertising today is a truth-free zone.”

For AdWeek’s full article about Baskin’s talk, click here.  And to read more about Mr. Baskin, click here.

Image from baskinbrand.com.

Laura Smith

As Legal Director, Laura is responsible for overseeing TINA.org’s overall legal strategy. She believes that efficient and ethical markets only work if there is complete – and accurate – information…

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