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At the National Advertising Division conference in New York City last week, I had the pleasure of listening to Jonathan Baskin, a marketing consultant who emphasizes the importance of truth in advertising.
He said many things that resonated with me, but here’s one that really struck me (thanks AdWeek for reminding me):
“We slice and dice the truth, without necessarily communicating the rest of the truth. We’ve also embellished it. Sometimes we ignore it completely,” Baskin said. “Advertising today is a truth-free zone.”
For AdWeek’s full article about Baskin’s talk, click here. And to read more about Mr. Baskin, click here.
Image from baskinbrand.com.
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