Gatorade Challenges BodyArmor’s ‘Superiority’ Claims Ad Alert Gatorade Challenges BodyArmor’s ‘Superiority’ Claims Issue heads to the FTC following a complaint from competing sports drink Gatorade.
Dyson DC59 Vacuum Ad Alert Dyson DC59 Vacuum It sure sucks to get called out on unsubstantiated superiority claims.
Swiffer Swept up in Broom-Bashing Claims Ad Alert Swiffer Swept up in Broom-Bashing Claims Self-regulatory body calls supporting evidence behind superiority claims “materially flawed.”
Verizon FiOS Ad Alert Verizon FiOS Verizon calls foul on NAD inquiry that results in referral to federal regulators after Comcast challenges its internet speed and reliability claims.
Jo-Ann’s Wool Yarns Ad Alert Jo-Ann’s Wool Yarns Retailer removes wool content claim from website following TINA.org inquiry.
Is Deceptive Drug Marketing Killing Us? Consumer News Is Deceptive Drug Marketing Killing Us? Complaint alleges that painkiller companies schemed to deceive U.S. market.
SharkNinja’s NeverStick Nonstick Cookware Ad Alert SharkNinja’s NeverStick Nonstick Cookware Does NeverStick really perform better than other nonstick cookware brands?
Theraworx Relief Ad Alert Theraworx Relief Pharmacist testimonials at the center of advertising inquiry head to the FTC for further review.
Doggie Dailies Ad Alert Doggie Dailies Dog supplement manufacturer makes changes to Amazon listing following TINA.org inquiry.
Aleve: Proven Better on Pain than Tylenol? Ad Alert Aleve: Proven Better on Pain than Tylenol? NAD inquiry finds supporting evidence lacking.
T-Mobile’s ‘Best Unlimited Network’ Claims Ad Alert T-Mobile’s ‘Best Unlimited Network’ Claims Being the best means more than just being the fastest.
Sonicare Electric Toothbrushes Ad Alert Sonicare Electric Toothbrushes Unsupported claims to remove more plaque than a competitor’s e-toothbrush land product’s marketers in hot water.
Comcast vs. DirecTV: The Cable Wars Continue Ad Alert Comcast vs. DirecTV: The Cable Wars Continue DirecTV wins the latest round as Comcast agrees to drop claims related to competitor’s satellite signal.
Four Ways DirecTV Deceived Consumers, According to FTC Lawsuit Ad Alert Four Ways DirecTV Deceived Consumers, According to FTC Lawsuit Nation’s largest provider of satellite TV faces mounting scrutiny over its advertising.
Are Mattress Claims Keeping You Up at Night? Ad Alert Are Mattress Claims Keeping You Up at Night? The NAD ruled that Tempur-pedic could no longer claim their mattresses “sleep cooler”.
Weekly Legal Roundup Blog Weekly Legal Roundup During the week of February 4, 2013, digestion, food, and make-up bubbled to the top of the legal I-think-you’re-lying-to-me landscape. Three new false advertising class actions were filed: Maybelline was…
Pfizer Prescribed a Truth Pill Consumer News Pfizer Prescribed a Truth Pill Pfizer overstated the benefits and efficiency of a popular antibiotic in a direct-to-consumer advertising campaign.