Olly’s Order Protection Fee
Allegations: Falsely representing that consumers get free or flat-rate shipping when an “Order Protection” fee is automatically added to all purchases
I Can’t Believe It’s Not Butter! Sprays
In October 2018, a class-action lawsuit was filed against Unilever for allegedly falsely advertising I Can’t Believe It’s Not Butter! Spray as containing “0 calories” and “0g fat” when, according to plaintiffs, each 12-ounce bottle of the spray has 1160 calories and 124 grams of fat. Plaintiffs also claim that the company does not disclose that the spray is 40% vegetable oil and uses “unreasonably small” serving sizes that do not take into account how consumers use the spray. (Zizumbo et al v. Unilever United States, Inc., Case No. RG18925345, California State Court – Alameda)
For more of TINA.org’s coverage of the marketing of butter products, click here.
Class-Action Tracker
Love Beauty & Planet and Dove Men + Care Products
Allegations: Falsely marketing that products contain specific amounts of “naturally derived” and/or “plant-based” ingredients
Paula’s Choice Products
Allegations: Falsely marketing products as “Made in USA”
Dermalogica Products
Allegations: Falsely advertising products as “Made in the USA”
Knorr Rice & Pasta Sides
Allegations: Falsely marketing products as containing “No Artificial Flavors or Preservatives”
Pure Leaf Tea
Allegations: Falsely marketing products as “Brewed in USA”
Dove Invisible Dryspray
Allegations: Falsely advertising that products do not leave white marks
Several Brands of Unilever Dry Shampoos
Allegations: Failing to disclose products contain high levels of the carcinogen benzene
Dove Invisible Advanced Care Antiperspirant for Women
Allegations: Falsely marketing products as causing “no white marks on 100 colors” and being “invisible” when the active ingredient actually causes white marks
Dove Men + Care Stain Defense Antiperspirants
Allegations: Deceptively marketing products as “anti yellow stains” and “anti white marks” when the active ingredient actually causes both
Stain Defense Line of Dove Men + Care
Allegations: Misleadingly representing that products prevent white marks and stains when they actually cause both
Hellmann’s Olive Oil Mayonnaise Dressing
Allegations: Misleadingly marketing product as made with olive oil
Breyers Natural Vanilla Ice Creams
Allegations: Falsely marketing that the vanilla flavor in products comes from the vanilla plant
Liquid I.V. Hydration Multiplier Drink Mixes
Allegations: Falsely marketing products as containing “No Preservatives”
Nutrafol Women
Allegations: Falsely marketing that the ingredients in products are “medical grade” and “clinically proven” to treat hair loss and that products were formulated by physicians
Various Dry Shampoos
Allegations: Failing to disclose products contain the carcinogen benzene
Suave 24-hour Protection Aerosol Antiperspirants
Allegations: Misleadingly marketing products as safe without disclosing that they contain the carcinogen benzene
Nutrafol Hair Growth Products
Allegations: Misleadingly marketing products as “clinically proven” to improve hair growth and prevent shedding
Nutrafol Products
Allegations: Making misleading claims in the marketing for Nutrafol
Maille Mustards
Ben & Jerry’s Ice Cream
Allegations: Falsely marketing that the company uses an ethical supply chain when at least one of its suppliers employs migrant child labor
The Laundress Household Cleaners
Allegations: Misleadingly marketing products as non-toxic when they contain harmful bacteria
Unilever’s Dry Shampoos
Allegations: Failing to disclose that products may contain the carcinogen benzene
Unilever Products
Allegations: Failing to disclose that products contain the carcinogen benzene
Dove Advanced Antiperspirant Deodorant
Allegations: Falsely marketing that products contain natural oil ingredients when the oils in them are synthetic
Several Unilever Brands of Dry and Foam Shampoos
Allegations: Failing to disclose that products contain the carcinogen benzene
Breyers Mint Chocolate Chip Ice Cream
Allegations: Misleadingly marketing products as mint ice cream when the ingredients list does not identify any mint ingredients
Suave Antiperspirants
Allegations: Failing to disclose products contain the carcinogen benzene
Various Murad Products
Allegations: Misleadingly marketing that products could be used in the eye area when they contain color additives that aren’t safe to use near the eyes
Magnum Vanilla Ice Cream Products
Allegations: Misleadingly representing that vanilla is the exclusive flavoring ingredient when it’s not
Degree MotionSense UltraClear Black + White
Allegations: Misleadingly marketing products as providing “stain-free protection” and as “anti” white marks and yellow stains when the active ingredient actually causes both
Breyers Natural Vanilla Ice Cream
Allegations: Falsely marketing the exclusive flavoring ingredient is vanilla when most of the flavor does not come from vanilla beans
Degree MotionSense UltraClear Black + White Dryspray Antiperspirant
Allegations: Misleadingly marketing that products reduce white marks and yellow stains when they actually cause both
Suave Professionals Shampoo and Conditioner
Allegations: Misleadingly marketing products as being able to “nourish” and “replenish” hair and reduce hair loss when the products contain an ingredient – DMDM hydantoin – that causes significant hair…
Axe Antiperspirants
Allegations: Deceptively marketing that products provide “Anti Marks Protection” when the active ingredient actually causes white marks and yellow stains
Dove Deep Moisture Bodywash
Allegations: Misleadingly advertising bodywash as “microbiome gentle” when it contains ingredients that cause skin reactions, and as containing “skin-natural nourishers” when it contains synthetic ingredients
TRESemmé Keratin Smooth Shampoos
Allegations: Misleadingly marketing the benefits shampoos provide
Breyers Delights Vanilla Bean Low Fat Ice Cream
Allegations: Misleadingly marketing ice cream as vanilla
Murad Clarifying Oil-Free Water Gel Products
TRESemmé Keratin Hair Shampoos
Packaging of Degree, Dove and Axe
Breyers Homemade Vanilla Ice Cream
Breyers Natural Vanilla Ice Cream
Breyers Delights Vanilla Bean Ice Cream
St. Ives Body Lotions
“Happy Cows” Claims on Ben & Jerry’s Ice Creams
St. Ives Lotions and Body Washes
Degree MotionSense UltraClear Black + White Women’s Antiperspirants
Degree MotionSense UltraClear Black + White DrySpray
Axe Anti-Marks Antiperspirants
Breyers Vanilla Ice Cream
St. Ives Apricot Scrub
Pure Leaf Iced Tea “All Natural” Claims
Breyers Delights Ice Cream
Knorr Pasta Sides Alfredo Products
“All Natural” Ben & Jerry’s Products
Ben & Jerry’s
Suave® Products
I Can’t Believe It’s Not Butter! Spray
Various Seventh Generation Cleaning and Personal Care Products
Suave Naturals
Suave® Professionals Keratin Infusion 30 Day Smoothing Kit
“TRESemmé Naturals” Shampoos and Conditioners
Suave Professionals Keratin Smoothing Kit
Degree® and Dove® Deodorants
TRESemmé Naturals
Degree® Deodorants
The Latest
Nutrafol Needs to Shed Its Deceptive Hair Growth Claims
Illegal claims that company’s products prevent hair loss also need to go.
Breyers Mint Chocolate Chip Ice Cream
Class-action lawsuit asks: Where’s the mint?
Talenti Gelato
Ingredients contradict claims that frozen dessert is ‘non-GMO, vegan and gluten-free.’
Dove Men ‘Plant-Based Care’
Spoiler: It’s not so much the overall care that is plant-based but rather specific moisturizing ingredients.
TINA’s Take: The Paid Ads Left Out of the Facebook Ad Boycott
It’s disingenuous for brands to suggest they are boycotting a platform and then still run ads on that platform.