PepsiCo
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Gatorade Challenges BodyArmor’s ‘Superiority’ Claims
Issue heads to the FTC following a complaint from competing sports drink Gatorade.
Which Super Bowl Advertisers Have Run Afoul of Ad Laws?
A majority have faced false-ad challenges within past five years.
Gatorade Mobile App
Whether Gatorade is a better choice than water for athletes depends on the duration and intensity of the exercise, says science. Either way, we’re pretty sure water is not “the…
The Super Bowl of Advertising
Where else are the ads?
Athlete Twitter Pages
Bryce Harper, 20-year-old outfielder for the Washington Nationals and the 2012 Rookie of the Year in the National League, has already starred in ads for car insurance and workout gear.…
Tropicana
Tropicana claimed in a television ad that “if you want the world’s best fruit and vegetable juice, look in the cooler” as a shelf collapsed to reveal a presumably more-stable…
Where the Super Bowl Ads Really Are
Super Bowl commercials appear in places you might not think of.
Consumers Helping to Hawk Products During Super Bowl
From cars to pizza, companies are increasingly finding ways to involve consumers in game day commercials.
The Dirty Cats of the Super Bowl
These adorable fur balls help sell products, but are the companies free of false or deceptive marketing claims?
Who’s Throwing Flags on Super Bowl Advertisers?
More than 70 percent of advertisers who announced they are running commercials in this year’s Super Bowl have been accused of false or deceptive advertising.
Class-Action Tracker
Sea Salt Popcorners
Allegations: Deceptively using slack-filled packaging that is more than half empty
Various Quaker Oats Bars and Cereals
Allegations: Failing to disclose that products contain, or are at risk of containing, salmonella
Pure Leaf Tea
Allegations: Falsely marketing products as “Brewed in USA”
Smartfood Popcorns
Allegations: Falsely marketing products as containing no artificial flavors or preservatives
Quaker Oats Granola Bars, Oatmeals, and Cereals
Allegations: Failing to disclose that products contain a dangerous pesticide
Quaker Oats Granola Bars, Cereals, and Other Products
Allegations: Marketing products as high quality and beneficial to health without disclosing that they contain, or are at risk of containing, a harmful bacteria
IZZE Sparkling Juices
Allegations: Falsely marketing juices as containing “no preservatives”
Ceres Juices
Allegations: Misleadingly marketing products as “100% Juice Blend[s]” that contain “No Preservatives”
Chocolate in Starbucks, Mars, and The Quaker Oats Company Products
Allegations: Misleadingly representing that cocoa has been harvested following ethical and environmentally responsible standards
Gatorade Fit
Allegations: Misleadingly marketing beverages as “Real Healthy Hydration,” having “No Sugar Added,” and being an “Excellent Source of Vitamin A & C” without meeting the FDA’s requirements to make such…
SIMPLY Granola Products
Allegations: Falsely marketing products as if the only ingredients are the ones shown on the front label
Quaker Granola Bars
Allegations: Falsely advertising products as having “No Artificial Preservatives”
Tostitos Hint of Lime Chips
Allegations: Misleadingly marketing that lime is a flavoring ingredient in the chips when the ingredients list reveals the chips do not contain any limes and the flavor comes from unspecified…
Ruffles Baked Cheddar and Sour Cream Potato Chips
Allegations: Misleadingly marketing that sour cream is a flavoring ingredient when the sour cream flavor comes from an artificial ingredient
Quaker Oats Products
Ruffles Baked Cheddar and Sour Cream Potato Chips
Naked Pure Coconut Water
Ruffles Cheddar & Sour Cream Potato Chips
Trop 50 Fruit Juices and other Tropicana Drinks
Ruffles Cheddar and Sour Cream Potato Chips
Tropicana Essentials Probiotics Fruit Juices
Tropicana Orange Juice
Tropicana Pure Premium 100% Orange Juice with Calcium & Vitamin D
Diet Pepsi
Various Quaker Oats Products
Izze Sparkling Beverages
Pure Leaf Iced Tea “All Natural” Claims
Quaker Oats Natural Claims
Frito-Lay’s Food Products
Naked Juice
Frito-Lay’s Pretzels
Lay’s Potato Chips, Fritos, and Other Frito-Lay Snacks
Pepsi One
Pepsi One Soft Drinks
Pepsi Soft Drinks
KeVita Kombucha Beverages
Frito-Lay “All Natural” Bean Dip
Quaker Oats Maple & Brown Sugar Instant Oatmeal
Naked Pressed Juices
Frito-Lay Salt and Vinegar Potato Chips
Naked Beverages
PepsiCo Beverages
Spitz Sunflower Seeds
Izze Sodas