Ad Alert


Tropicana claimed in a television ad that “if you want the world’s best fruit and vegetable juice, look in the cooler” as a shelf collapsed to reveal a presumably more-stable refrigerator full of Tropicana juices.

But does Tropicana actually make “the world’s best fruit and vegetable juice”? Campbell’s, the maker of V8 fruit and vegetable juices, challenged Tropicana’s claim with The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus.. After reviewing Tropicana’s claims, NAD ruled that the ad constituted “puffery.” Puffery is apparently a-okay with NAD as long as the puffers claims don’t put down another product without substantiation.

We at are maybe less okay with puffery, and consumers should know that Tropicana’s claims about making the “world’s best fruit and vegetable juice” are unsubstantiated fluff. For more on food marketing, click here.

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