Izze Sparkling Beverages
In June 2018, a class-action lawsuit was filed against Pepsico for allegedly falsely marketing Izze Sparkling beverages as having “No Preservatives” when, according to the complaint, the drinks contain the…
In August 2016, a class-action lawsuit was filed against PepsiCo and Izze Beverage Co. for allegedly deceptively marketing Izze Sodas. Specifically, the complaint alleges that the companies claim the sodas contain “NO PRESERVATIVES” when they actually do. In addition, the complaint alleges that the companies represent that each bottle of soda “delivers two servings of fruit based on USDA’s 2010 Dietary Guidelines” when such claims are false because (1) the USDA no longer uses “servings” as a measurement in order to avoid misleading consumers; and (2) the sodas do not provide any of the nutrients or health benefits of fruit and are really “carbonated, sugary, flavored beverages.” (Lindberg et al v. PepsiCo, Inc. and Izze Beverage Co., Case No. 16-cv-6569, S. D. NY.)
For more information about other class-action lawsuits regarding beverages and TINA.org’s coverage of the products, click here.
Julie Creswell, The New York Times
How much of the real fruit pictured on the label actually makes it in these products?
PepsiCo marketing team appears to botch translation.
Fans decry mom’s crocodile tears in teaser post that turns out to be spon con.
These brand-relationship disclosures are far from world-class.