Search - Truth in Advertising

NAD advises Synaptol to change advertising

NAD advises Synaptol to change advertising

The The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus., the investigative unit of the advertising industry’s system of self-regulation,…

NAD Refers Lipozene Advertising to the FTC

Ad Alert

NAD Refers Lipozene Advertising to the FTC

Agency to review dietary supplement’s weight-loss claims.

DirecTV’s 4K Resolution

Ad Alert

DirecTV’s 4K Resolution

With only a small number of movies available in 4K, NAD recommends changes to advertising.

Aleve: Proven Better on Pain than Tylenol?

Ad Alert

Aleve: Proven Better on Pain than Tylenol?

NAD inquiry finds supporting evidence lacking.

Airplus Shoe Insoles

Ad Alert

Airplus Shoe Insoles

NAD and maker of Airplus shoe insoles get off on the wrong foot over health-related claims.

Better Than Sex Mascara

Ad Alert

Better Than Sex Mascara

NAD tells cosmetics company to turn down the volume (claims).

Verizon FiOS

Ad Alert

Verizon FiOS

Verizon calls foul on NAD inquiry that results in referral to federal regulators after Comcast challenges its internet speed and reliability claims.

TummyZen

Ad Alert

TummyZen

NAD slams studies offered in support of “total heartburn relief” claims.

Perdue Organic Chickens

Ad Alert

Perdue Organic Chickens

Perdue plays chicken with NAD over organic claims.

TheraBreath

Ad Alert

TheraBreath

NAD finds dry mouth relief claims hard to swallow.

Are Mattress Claims Keeping You Up at Night?

Ad Alert

Are Mattress Claims Keeping You Up at Night?

The NAD ruled that Tempur-pedic could no longer claim their mattresses “sleep cooler”.

LG’s ‘Perfect Black,’ ‘Infinite Contrast’ Picture Claims

Ad Alert

LG’s ‘Perfect Black,’ ‘Infinite Contrast’ Picture Claims

NAD shines a light on picture claims.

Cuisinart’s ‘The Most Trusted Name in the Kitchen’ Claim

Ad Alert

Cuisinart’s ‘The Most Trusted Name in the Kitchen’ Claim

KitchenAid challenges Cuisinart’s claim to the title.

Benefiber

Ad Alert

Benefiber

If you see a supplement marketed as “clinically proven,” pump your brakes.

Doggie Dailies

Ad Alert

Doggie Dailies

Dog supplement manufacturer makes changes to Amazon listing following TINA.org inquiry.

Molekule Air Purifier

Ad Alert

Molekule Air Purifier

Allergy and asthma testimonials persist in wake of inquiry by the National Advertising Division.

Native Deodorant

Ad Alert

Native Deodorant

NAD finds evidence lacking to support claims to absorb moisture and protect against underarm wetness.

Comcast, AT&T Both Say the Other Is Misleading Consumers

Ad Alert

Comcast, AT&T Both Say the Other Is Misleading Consumers

ISPs battle over who’s the real Pinocchio.

Huggies

Ad Alert

Huggies

NAD recommends changes after Pampers makes a stink over competing diaper brand’s ad claims.

NatureMade Omega-3 Xtra Blend

Ad Alert

NatureMade Omega-3 Xtra Blend

FTC to decide whether fish oil supplement’s better-absorption claims sink or swim.

Popular Searches

Close Filters

Product Category

Marketing Tactic

Legal Effort

NAD advises Synaptol to change advertising

NAD Refers Lipozene Advertising to the FTC

DirecTV’s 4K Resolution

Aleve: Proven Better on Pain than Tylenol?

Airplus Shoe Insoles

Better Than Sex Mascara

Verizon FiOS

TummyZen

Perdue Organic Chickens

TheraBreath

Are Mattress Claims Keeping You Up at Night?

LG’s ‘Perfect Black,’ ‘Infinite Contrast’ Picture Claims

Cuisinart’s ‘The Most Trusted Name in the Kitchen’ Claim

Benefiber

Doggie Dailies

Molekule Air Purifier

Native Deodorant

Comcast, AT&T Both Say the Other Is Misleading Consumers

Huggies

NatureMade Omega-3 Xtra Blend