NAD advises Synaptol to change advertising

The The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus., the investigative unit of the advertising industry’s system of self-regulation,…

NAD Refers Lipozene Advertising to the FTC

Agency to review dietary supplement’s weight-loss claims.

DirecTV’s 4K Resolution

With only a small number of movies available in 4K, NAD recommends changes to advertising.

Airplus Shoe Insoles

NAD and maker of Airplus shoe insoles get off on the wrong foot over health-related claims.

Better Than Sex Mascara

NAD tells cosmetics company to turn down the volume (claims).

Aleve: Proven Better on Pain than Tylenol?

NAD inquiry finds supporting evidence lacking.

Verizon FiOS

Verizon calls foul on NAD inquiry that results in referral to federal regulators after Comcast challenges its internet speed and reliability claims.

TummyZen

NAD slams studies offered in support of “total heartburn relief” claims.

Perdue Organic Chickens

Perdue plays chicken with NAD over organic claims.

TheraBreath

NAD finds dry mouth relief claims hard to swallow.

Are Mattress Claims Keeping You Up at Night?

The NAD ruled that Tempur-pedic could no longer claim their mattresses “sleep cooler”.

Cuisinart’s ‘The Most Trusted Name in the Kitchen’ Claim

KitchenAid challenges Cuisinart’s claim to the title.

LG’s ‘Perfect Black,’ ‘Infinite Contrast’ Picture Claims

NAD shines a light on picture claims.

Fit Tea

Diet tea cited by NAD for undisclosed sponsored Instagram posts and health claims.

Prego Spaghetti Sauce

Gatorade Challenges BodyArmor’s ‘Superiority’ Claims

Issue heads to the FTC following a complaint from competing sports drink Gatorade.

TriCalm

NAD is scratching at this itch relief medicine.

Walmart’s ‘Raise in Pay’

Walmart stands by its commercial touting questionable wage claims.

Nature Works Best Cancer Clinic

NAD refers cancer treatment claims to federal agencies following inquiry.

Solar D Sunscreen

Sunscreen’s vitamin D claims get under NAD’s skin.